Pawan K.

✅ Digital Analytics & Tracking Specialist | GA4, GTM, DataLayer, CAPI, Ecommerce & Ad Tracking Expert | 14+ Years Experience With over 14 years of hands-on experience, I help businesses unlock the full power of Google Analytics (GA4), Google Tag Manager (GTM), and advanced tracking solutions to drive actionable insights and measurable growth. I specialize in end-to-end analytics implementation, cross-platform conversion tracking, and data-driven strategy for ecommerce, SaaS, apps, and lead generation businesses. Whether you're looking to build robust funnel tracking, clean your data layers, implement consent-based tracking, or optimize ad campaign attribution, I bring deep technical expertise and real-world experience across multiple industries. 🔧 What I Can Do For You GA4 setup, migration & ecommerce tracking (Shopify, WordPress, custom sites) Meta Pixel & CAPI implementation (browser + server side via GTM) Cross-domain tracking, iframe tracking & cookie consent compliance Full-funnel lead & conversion tracking (Google Ads, Meta, LinkedIn, TikTok, Pinterest, Microsoft Ads) CRM event tracking, app install tracking, AppsFlyer integration Custom dataLayer architecture for ecommerce, forms, and custom events UTM structure design and campaign performance tracking Marketing dashboard development: Looker Studio, Tableau, Power BI SQL queries & GA4 BigQuery data modeling for predictive insights Business consulting for startups and scaling enterprises 🚀 Tools & Platforms Google Analytics (GA4) | Google Tag Manager Server and client side | BigQuery | Google Ads | Meta Ads and CAPI | LinkedIn Ads | AppsFlyer | MMP | Shopify | WordPress | SQL | Looker Studio | Power BI | Tableau | MS Excel 🌟 Trusted By Global Clients I've delivered high-performing solutions for brands such as: Mindvalley, Realtor, Corevist, Mirum Agency, BuiltWithScience, VollCom Digital, CieloLodge, and more. Let’s build a data foundation that enables smarter marketing decisions and better business outcomes. Message me today to discuss your project!