Nikhil S.

Hey guys, I am Nikhil :)) - Meta & Facebook Ads Specialist | Lead Generation & PPC I believe that behind every ad account, there's a business owner hoping their next investment pays off. I understand that, and I don't take that trust lightly. For me, running ads isn't just about campaigns, clicks, or numbers on a dashboard. It's about understanding your business, figuring out what your customers respond to, and making better decisions with every test. That's how I approach Meta Ads, Facebook & Instagram Advertising, Google Ads, and Lead Generation. A LITTLE ABOUT ME & HOW I WORK - -> I work with eCommerce brands, Shopify stores, DTC businesses, and service-based businesses to plan, manage, and improve their paid advertising campaigns. Every business is different. What works for one brand might not work for another, which is why I prefer understanding your goals and challenges before recommending a strategy. -> I don't believe in blindly increasing budgets, making random changes, or promising overnight results. I believe in testing, understanding the data, and making thoughtful decisions that move your business in the right direction. HOW I CAN HELP YOUR BUSINESS - 1. Meta Ads | Facebook & Instagram Advertising: From launching your first campaign to improving an existing account, I can help with: ✦ Campaign strategy, setup, management & optimization ✦ Facebook Ads, Instagram Ads & Meta Ads Manager ✦ Lead generation, Facebook Lead Ads & sales campaigns ✦ Audience research, Custom Audiences & Lookalike Audiences ✦ Retargeting, creative testing & Advantage+ campaigns ✦ Meta Pixel, Conversion API (CAPI) & conversion tracking 2. Google Ads | eCommerce & Shopify PPC: For businesses looking to attract customers through Google: ✦ Google Search Ads, Google Shopping Ads & Performance Max (PMax) ✦ Google Ads setup, management, audits & optimization ✦ Shopify Ads, eCommerce PPC & product feed optimization ✦ Google Merchant Center, keyword research & bid optimization ✦ Google Analytics 4 (GA4), Google Tag Manager (GTM) & conversion tracking 3. Lead Generation & Customer Acquisition: The goal isn't simply to get more leads. It's to attract the right people and turn that interest into real business opportunities. ✦ B2B, B2C, local & service-based lead generation ✦ Qualified leads & cost-per-lead (CPL) optimization ✦ Campaign audits, audience analysis & offer testing ✦ Retargeting strategies & conversion optimization 4. Conversion Rate Optimization & Performance Tracking: Sometimes, the problem isn't your ads. It could be your landing page, offer, tracking, or customer journey. ✦ Shopify CRO, landing page & sales funnel optimization ✦ Meta Pixel, Facebook Pixel & Conversion API (CAPI) ✦ GA4, GTM & Google Ads conversion tracking ✦ ROAS, CPA, CPL & customer acquisition cost (CAC) analysis ✦ Campaign reporting, A/B testing & budget optimization WHAT YOU CAN EXPECT WHEN WORKING WITH ME - I understand that behind every ad budget is a business owner investing time, money, and trust. That's why I value: ✦ Honest communication: You will know what's happening and why. ✦ A data-driven approach: Decisions based on campaign performance, not guesswork. ✦ Transparency: I will tell you what's working, what isn't, and what we can improve. ✦ A collaborative mindset: Your business goals matter more than simply ticking off tasks. ✦ Continuous improvement: Testing, learning, and refining the strategy as we go. I won't promise guaranteed ROAS or overnight success just to win a project. My focus is on understanding your business, finding opportunities, and working toward sustainable improvement. WHO I WOULD LOVE TO WORK WITH - Whether you are a business owner launching your first Meta Ads campaign, an eCommerce brand looking to improve profitability, or a service business struggling to generate consistent leads, I would be happy to explore how I can help. You don't need to have everything figured out before reaching out. LET'S START WITH A CONVERSATION - Tell me about your business, your goals, and what's been challenging so far. I will take the time to understand your situation so we can discuss a practical way forward, without unnecessary sales pitches or one-size-fits-all strategies. If you are looking for someone who values both campaign performance and a good working relationship, let's talk :)) — Nikhil