Maksym V.

I help businesses build and execute SEO strategies that drive sustainable organic growth, qualified traffic, leads, and revenue. I am an SEO Strategist and hands-on SEO Specialist with 4+ years of experience across agency work, my own projects, and freelance client work I have worked with SaaS, e-commerce, local and service-based businesses, real estate, Web3, IT, and other competitive niches. My experience includes projects targeting the USA, Canada, and Europe, including multilingual websites. Unlike specialists focused on only one part of SEO, I can take ownership of the entire organic growth process: from identifying opportunities and diagnosing problems to building the strategy, setting priorities, coordinating implementation, tracking performance, and improving the approach based on data. [SEO STRATEGY & FULL-CYCLE MANAGEMENT] I do not believe in one-size-fits-all SEO. Every project has a different market, competitive landscape, growth stage, and business goals, so I build an individual strategy around real data and realistic opportunities. I can develop an SEO strategy from scratch, identify the highest-impact growth areas, and turn them into a prioritized 1-3 month roadmap. The focus is on impact, the right implementation order, and continuous reprioritization as new data appears. [TECHNICAL SEO] I work with technical SEO as part of comprehensive audits and ongoing project management. My work can cover: • Crawlability and indexation • Website architecture • Canonicalization and duplicate content • Redirects and status codes • XML sitemaps and robots directives • Internal linking and crawl depth • Core Web Vitals and page performance • Structured data • Pagination and faceted navigation • International SEO and hreflang I investigate the underlying problem, evaluate its SEO impact, prioritize recommendations, prepare developer-ready tasks, and verify implementation after deployment. [CONTENT & ON-PAGE SEO] I work with the full content optimization process, from keyword and search intent research to content production, optimization, and performance analysis. This can include: • Keyword research, clustering, and search intent • SEO content strategy and blog planning • Content gap and competitor analysis • SEO copywriting for landing, category, service, and blog pages • Optimization of existing content for relevant keywords and intent • FAQ creation and optimization • SEO briefs for content teams • Metadata, headings, and internal linking • Landing page and website structure optimization • Content pruning, consolidation, and updating Depending on the project, I can manage content strategy, prepare detailed briefs, or handle SEO content creation and optimization directly. [LLM & AI SEARCH OPTIMIZATION] I work with optimization for modern LLM-driven and generative search systems, including Claude, ChatGPT, Google AI Overview, Gemini, and Perplexity. My approach can include content and entity analysis, information architecture, topical coverage, brand signals, citation opportunities, technical accessibility, and content structure to help AI systems better understand and reference a website. I treat AI visibility as an extension of a strong organic search strategy, not a separate set of isolated tactics. [ANALYTICS, REPORTING & DECISION-MAKING] SEO decisions should be based on data, not assumptions. I regularly work with Google Search Console, GA4, Microsoft Clarity, Ahrefs, Semrush, Serpstat, SE Ranking, Netpeak Spider, Looker Studio, and PageSpeed Insights. I use analytics to understand performance changes, identify growth opportunities, evaluate completed work, prioritize future actions, and connect SEO performance with business outcomes. [RESULTS & BUSINESS FOCUS] My SEO work is focused on measurable business growth rather than rankings alone. Across different projects, my work has contributed to: • Organic traffic growth • Improved visibility for commercial and informational queries • Growth in qualified organic leads • Increased organic conversions • Revenue growth from organic search • Expansion of non-branded visibility I focus on metrics that matter to the business. Rankings and traffic are important, but they should ultimately contribute to customer acquisition, conversions, and revenue. [HOW I WORK] I can join a project as an SEO strategist, a hands-on SEO specialist, or take responsibility for SEO end-to-end. That means I can: • Audit the current situation • Identify problems and growth opportunities • Build and prioritize the SEO roadmap • Prepare tasks for developers and content teams • Execute SEO work directly where appropriate • Monitor implementation and analyze results • Provide clear reporting • Continuously refine the strategy Whether you need to build SEO from scratch, recover stalled growth, scale an existing strategy, enter new markets, or have one specialist own the entire SEO process, I can help turn SEO into a structured, measurable growth channel.