Youssef M.

I help eCommerce businesses fix tracking issues, measure conversions accurately, and understand what happens across the customer journey. With 3+ years of experience in digital analytics and tracking, I work with Google Tag Manager (GTM), GA4, Google Ads conversion tracking, and server-side tracking to build reliable measurement setups. HOW I CAN HELP GTM & GA4 Setup, audits, event configuration, and debugging. eCommerce Tracking View Item, Add to Cart, Checkout, Purchase, transaction IDs, revenue, and currency validation. Conversion Tracking Google Ads conversions, enhanced conversions, form submissions, and lead tracking. Server-Side Tracking GTM server-side implementations, Meta Conversions API, event deduplication, and browser/server event validation. Tracking Troubleshooting Duplicate events, missing conversions, incorrect purchase values, attribution issues, and data discrepancies. Platforms Shopify, WooCommerce, Salla, Zid, and WordPress. MY APPROACH I don't just install tags. I review the existing setup, identify what is causing inaccurate data, implement the necessary fixes, and test the results using tools such as GTM Preview, GA4 DebugView, and the relevant platform's testing tools. Where needed, I also document the event structure, configuration changes, and validation results so you know exactly what was implemented. If your tracking is broken, your purchase events are duplicated, or your advertising platforms are reporting inconsistent conversion data, I can help you investigate the issue and establish a more reliable tracking setup.