Dan Z.
Product & Innovation Management Consultant
You’ve got a real product in the market and early customers, but growth has stalled? The roadmap is noisy, Sales is asking for “just one more feature,” and leadership is stuck between building too much and not knowing what to build next? I help founder-led, self-funded tech companies (20–50 people) turn that chaos into a product strategy and operating rhythm that scales. Who I’m best for • CEOs/CTOs in small tech companies (not startups) who are responsible for Product but don’t have a product background • Teams with first customers and signals of value, but inconsistent traction and no repeatable path to growth • Companies that need sharper strategy, better prioritization, and the confidence to say “no” (with evidence) What I do (choose 1 or combine) 1) Executive Product Coaching (CEO/CTO) - Clarify your product strategy, focus, and decision-making - Build your prioritization system and “no” muscle - Set expectations with Sales/Delivery/Customers without overbuilding 2) Fractional / Interim Head of Product - Stabilize the roadmap and execution - Install a lightweight product operating system (discovery → bets → delivery) - Coach your team while I lead (so you’re stronger after I leave) What you get (typical outcomes) • A clear “where we play / how we win” product direction • A prioritization framework your team actually uses • A roadmap that reflects strategy—not just requests • Better product decisions, faster learning cycles, fewer distractions • A healthier relationship between Product, Sales, and Delivery Proof & credibility • 15 years in Product / Tech leadership across multiple companies • Built and rebuilt product functions in companies like Valprovia, Speedgauge, and Uproad • University lecturer + 2 Master’s degrees • Fluent in English and Spanish (US & EU time zones) How I work Direct, structured, and outcome-focused. First, we diagnose what’s blocking growth (strategy, positioning, discovery, prioritization, org). Then we execute a 30–90 day plan with concrete decisions, rituals, and deliverables. No fluff, no “innovation theater.” If you’re a CEO/CTO carrying Product on your shoulders and want a practical partner to get you unstuck, send me a message with: 1) your product + ICP 2) where growth is stalling 3) what decisions you’re avoiding right now
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $65
Billed in all: $116,328$116k
$33 in the last 6 months
Across 12 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Innovation Strategy
Ranked by MRR among everyone on Upwork with the skill.
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