Varun B.

Technical SEO, AEO & Paid Ads Specialist | 10+ Years | Google Ads Certified I help businesses get found and get leads, combining technical SEO, AI search optimization (AEO/GEO), and paid advertising into one connected strategy rather than treating them as separate services. Over the past 10+ years I've worked across the UK, US, Australia, Canada, and Asia, with experience spanning B2B and SaaS, real estate, e-commerce, law firm marketing, HVAC and home services, chauffeur and transportation services, professional services firms, and hospitality. My focus areas are: Technical SEO & AI Search (AEO/GEO/AISEO) Site audits, schema implementation, crawlability and indexing fixes, structured data for AI search engines, and the technical groundwork that lets content actually rank, not just exist. Google & Bing Ads Management Full funnel campaign builds across Search, Shopping, Display, and Video, with a focus on account structure that separates real buying intent from expensive noise, so budget goes toward leads that convert. Meta Ads (Facebook & Instagram) Lead generation, retargeting, and catalog sales campaigns built around audience segmentation rather than broad targeting. Competitor & SWOT Analysis Before I touch a single campaign or page, I look at what competitors are ranking for, what's driving their paid traffic, and where the actual gap is, so strategy is based on evidence rather than guesswork. Landing Page & CRO Aligning what brings someone to a page with what that page actually asks them to do, since misaligned intent is one of the most common reasons campaigns underperform. WordPress & Website Management Ongoing site management, technical fixes, and structure changes that support both SEO and ad campaign performance. Tools I work in daily: Google Ads, Meta Business Manager, Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, and Google Merchant Center. I keep communication direct and consistent, with regular updates and clear reporting so you always know what's working and why. If you're not sure whether your current SEO setup or ad spend is actually producing qualified leads, I'm happy to take a quick look and tell you honestly what I see.