Michelle D.

Struggling to stay consistent or posting but nothing’s really moving? It’s usually not your content. It’s what’s behind it. Most brands don’t have a system. No clear direction. No structure. No real plan to turn content into growth. That’s where I come in. I work with ecommerce, lifestyle, beauty, and wellness brands to turn scattered posting into intentional, conversion-driven content systems, so your social media actually does something. Not just content for the sake of posting. Content that builds, connects, and sells. I’m a Social Media Manager and Content Strategist focused on helping brands: • stay consistent (without burnout) • improve engagement (real, not vanity) • and grow with purpose I don’t just manage your socials. I build the backend that makes it all work. Here’s what that looks like: CONTENT STRATEGY • Monthly content plans that actually make sense • Clear direction (no more “what do we post?”) • Brand storytelling that connects • Competitor + positioning insights CONTENT MANAGEMENT • Captions that sound human, not robotic • Scheduling across platforms • Hashtag + discoverability strategy • Platform optimization INSTAGRAM GROWTH • Reels planning (hooks, overlays, CTAs that convert) • Engagement systems (not random commenting) • Audience targeting • Content refinement based on performance COMMUNITY MANAGEMENT • DMs + comments handled properly • Customer interaction that feels on-brand • Building actual relationships, not just replies UGC & CREATOR MANAGEMENT • Creator outreach (the right people, not just anyone) • UGC coordination • Content sourcing for ads + organic • Long-term collaboration management TOOLS I USE DAILY: Notion, Canva, CapCut, Meta Business Suite, Buffer, Metricool, Later, Google Docs/Sheets, Klaviyo, Mailchimp What it’s like working with me: • Structured but flexible • Clear communication (no chasing updates) • Strategic thinking behind every move • Reliable execution • Focused on long-term growth, not quick wins If you’re tired of guessing what to post and want a system that actually supports your growth, I’m here for it. Send me a message and let’s map it out.