Tahir A.

Your marketing is active. It should be performing better. I help B2B technology founders improve marketing performance by identifying what is holding results back and leading the changes with their existing team. I’m a senior B2B marketing consultant with 15+ years of experience across marketing strategy, GTM, demand generation, product marketing, growth and marketing operations. I’m usually brought in when a company already has people, campaigns and marketing activity in place, but the commercial results are not good enough. That can look like: - pipeline that is weaker than it should be - campaigns generating activity without enough commercial impact - unclear positioning or messaging - poor alignment between marketing and sales - acquisition channels that are underperforming - a marketing team executing without clear senior direction - a founder still carrying too many marketing decisions personally My job is not to add another layer of random marketing activity. I diagnose what is constraining performance, identify the highest-leverage priority, lead the necessary changes with the existing team, and establish the evidence needed to decide what happens next. Depending on the problem, my work can involve: - B2B marketing strategy - go-to-market strategy - demand generation - account-based marketing - product marketing - positioning and messaging - paid acquisition strategy - campaign strategy - website and conversion strategy - marketing operations - sales and marketing alignment - KPI and measurement design - agency and team direction My background includes Head of Marketing and growth leadership roles alongside hands-on work with B2B software and technology companies across strategy, campaigns, acquisition, ABM, sales enablement, websites, content and marketing operations. Best fit: established B2B software and technology companies that already have marketing activity and execution capacity but need stronger senior marketing direction. Probably not a fit: social media management, bulk content production, appointment setting, administrative marketing support, or low-cost generalist execution. If your marketing is active but should be producing better commercial results, send me a short description of what is happening and what you need the next quarter to improve. I’ll tell you where I would start.