Usama B.
Market Research | Competitive Intelligence & GTM Expert | TAM/SAM/SOM
500+ research projects | 7+ years experience | 100% Job Success Score I turn market data into decisions you can take to investors, your board, or your launch team. Not 80-page reports nobody reads, but clear answers on whether a market is worth entering and how to win in it. PROBLEMS I SOLVE ✔ "Is this market big enough?" Defensible TAM/SAM/SOM sizing built on verifiable sources ✔ "Who are we really up against?" Competitor positioning, pricing, strengths and gaps mapped ✔ "Should we launch, expand, or pivot?" Go/no-go validation before you commit budget ✔ "How do we enter and grow?" Go-to-market plans for new products, segments, or countries ✔ "What do investors need to see?" Research that backs up pitch decks, fundraising and board decisions CORE EXPERTISE ▸ Competitor Analysis & Competitive Intelligence ▸ Market Sizing: TAM / SAM / SOM ▸ Go-to-Market (GTM) Strategy & Market Entry ▸ Startup & Product Validation ▸ Customer Segmentation, Personas & Consumer Research ▸ Industry Research, Trend Analysis & SWOT ▸ Feasibility Studies & Business Research CLIENT RESULTS ✔ 100% Job Success Score across 218 completed jobs and 108 reviews ✔ 500+ research projects delivered for startups, founders, and growing businesses ✔ Author of a weekly market-research newsletter read by executives, founders and investors HOW I WORK ▸ Insight first: every deliverable ends with clear findings and recommended next steps ▸ Verifiable data: credible, cited sources you can defend in front of investors ▸ Your format: PDF, Excel, Word, or PowerPoint ▸ Overlap with US and European business hours on request ▸ Fast, clear communication, with milestones agreed up front READY TO START? Tell me what decision you're trying to make. Click "Message" or "Invite" above with your market, product, and timeline, and I'll tell you how I'd approach it.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 20, under 30 days
Billed in all: $22,519$23k
$299 in the last 6 months
Across 5 contracts
Across 218 contracts
Earnings, last 30 days
Tracked from Oct 20, 2026.
Skill rankings: Top 29% in Business Analysis
Ranked by MRR among everyone on Upwork with the skill.
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- #42Customer Segmentation114 freelancers · 🇵🇰 #5Top 37%🇵🇰#5 of 19
- #45SWOT Analysis138 freelancers · 🇵🇰 #9Top 33%🇵🇰#9 of 24
- #69Industry Research186 freelancers · 🇵🇰 #12Top 37%🇵🇰#12 of 30
- #74Trend Analysis246 freelancers · 🇵🇰 #7Top 30%🇵🇰#7 of 12
- #84Business Report207 freelancers · 🇵🇰 #14Top 41%🇵🇰#14 of 49
- #124Business with 10-99 Employees358 freelancers · 🇵🇰 #12Top 35%🇵🇰#12 of 38
- #161Business with 1-9 Employees545 freelancers · 🇵🇰 #16Top 30%🇵🇰#16 of 56