Zain M.
Meta Ads Expert | Facebook Ads for Ecommerce, DTC & Lead Generation
Top Rated Plus, 100% Job Success, $500K+ earned. Meta Ads media buyer with an in-house creative team. 400+ completed jobs and 7+ years running Facebook and Meta Ads for ecommerce, DTC, SaaS and law firms. Scaled a brand from $27,000 to $140,000 in monthly sales. $775K revenue at 7x ROAS for a DTC brand. Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd fix your Meta Ads account and the creative going into it. That's my promise. I help ecommerce brands, DTC stores and service businesses get more sales and better leads from Meta Ads through competitor research, creative strategy, in-house static and video ad production, and Cost Cap scaling. Whether you're stuck on a ROAS that has slipped, running out of creative that works, or trying to scale spend without returns collapsing, I build ad accounts and creative that drive profitable revenue, not cheap clicks and pretty reports. CREATIVE THAT PERFORMS Most Meta Ads accounts don't fail on bidding. They fail because they run out of creative. I map the top advertisers in your market through the Ads Library, find the ads that have run longest, and turn the gaps into documented concepts before anything gets designed. ACCOUNTS THAT SCALE Once a winner is proven it moves into Cost Cap or Bid Cap, so spend follows your target CPA, not a daily budget. One account went from 0.9x to 2.16x ROAS in month one, then returned $44,000 on $15,000 spend. FULL-STACK, ONE HIRE Media buyer, creative strategist, graphic designers and video editors in one team. You hire one person instead of four. Results include 9x combined ROAS for an 8-figure brand in Norway and 1500% growth in website trials for a SaaS business. DATA-DRIVEN REPORTING Pixel and Conversions API set up properly, then reports you can actually read. I split new customer revenue from returning customer revenue, so you can see whether ads are acquiring customers or re-selling to your list. HAPPY CLIENTS ★★★★★ "Lets put it this way, Zain knows his stuff. He's assembled a competent team that deliver results that make it worthwhile as an owner-operator to outsource your digital marketing work to, knowing that the services you're paying for will be worth it at the end of the day. Would definitely recommend him to other businesses looking to bring metrics-driven accountability & discipline to their paid marketing accounts like Meta and Google." ★★★★★ "Zain and his team at Iconic are truly that—iconic! I’ve been very pleased with their work with us for over a year now, running paid media campaigns across Meta (but also others), and what has been truly helpful is the fact that there is a certain discipline of spending in certain metrics that he and his team with regularity do a check-in and adhere to… this is a massive shortcoming of most other media buyers, and often you get all kinds of haphazard results, which can quite directly affect the very future of your business. But with Zain and his team, although you will need to do your part to stay engaged and involved, you can have a certain piece of mind knowing that they are actively managing the account and not doing a set and forget thing where you have to be the one to follow up." ★★★★★ "He helped identify key winning products, provided valuable insights on improving AOV, and gave structured guidance on creatives and campaign strategy. Overall, a reliable and honest media buyer who genuinely understands how to scale an e-commerce brand." ★★★★★ "He quickly turned a poorly structured ad campaign into a strong performer, with excellent communication and proactive improvements." ★★★★★ "Really stepped up and helped out and created great results. Each month seemed to improve not only in results but strategy." CORE SKILLS Meta Ads, Facebook Ads, Facebook Ads Manager, Facebook Advertising, Meta Ads Expert, Facebook Ads Expert, Media Buyer, Facebook Media Buyer, Meta Media Buyer, Creative Strategist, Creative Strategy, Ad Creative, Static Ads, Video Ads, Instagram Ads, Paid Social, Social Media Advertising, Ecommerce Marketing, DTC Marketing, Shopify Ads, Lead Generation, Law Firm Marketing, SaaS Marketing, ROAS Optimization, CPA, CPL, Cost Cap, Bid Cap, Ad Scaling, Ads Audit, Account Turnaround, Meta Pixel, Conversions API, GA4, Google Ads, Performance Marketing, Creative Testing, Competitor Research
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $101k
Billed in all: $567,853$568k
$2.8k in the last 6 months
Across 41 contracts
Across 468 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 20
Rarest: top 0.04% in Social Media Management, of 20,041. Ranked by MRR among everyone on Upwork with the skill.
- Facebook Dynamic Product Ad53 freelancers · 🇵🇰 #1Top 2%🇵🇰#1 of 12
- #4Social Media Advertising7,006 freelancers · 🇵🇰 #1Top 0.06%🇵🇰#1 of 968
- #4Creative Strategy1,968 freelancers · 🇵🇰 #1Top 0.20%🇵🇰#1 of 144
- #4Media Buying1,414 freelancers · 🇵🇰 #1Top 0.28%🇵🇰#1 of 240
- #5Instagram Marketing3,741 freelancers · 🇵🇰 #3Top 0.13%🇵🇰#3 of 707
- #6Facebook Ad Campaign2,495 freelancers · 🇵🇰 #3Top 0.24%🇵🇰#3 of 587
- #6Ecommerce Marketing1,960 freelancers · 🇵🇰 #2Top 0.31%🇵🇰#2 of 465
- #8Social Media Management20,041 freelancers · 🇵🇰 #1Top 0.04%🇵🇰#1 of 1,727