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Danielle P.
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Danielle P.

Brand Messaging Strategist & Thought Leadership Writer

Most people don’t struggle with expertise, they struggle with articulation. They know what they do. They know why it matters. They’ve spent years developing their craft, philosophy, or approach. Then, when it’s time to explain it on a website, in content, or through their brand messaging, the words suddenly feel … harder to find. That’s where I come in. I’m a Brand Messaging Strategist and Thought Leadership Writer who helps founders, wellness professionals, creatives, and purpose-driven businesses clarify their voice, articulate their ideas, and build brands that feel as authentic as the work behind them. My work sits at the intersection of strategy, storytelling, and communication. I help clients uncover the deeper truth of what they’re really offering, identify what makes their perspective different, and translate that into messaging and content that resonates with the right audience. Whether we’re refining a brand position, developing website messaging, creating thought leadership content, or building a long-term content strategy, my goal is always the same: To create clarity. When people can clearly understand who you are, what you do, and why it matters, connection becomes effortless. With nearly two decades of experience in design, strategy, communication, and creative leadership, I bring both big-picture thinking and detailed execution to every project. Services include: • Brand Messaging Strategy • Brand Positioning • Website Copywriting • Thought Leadership Content • Blog Writing & Long-Form Articles • Content Strategy • Personal Branding • Founder Story Development • Voice & Messaging Refinement Specialties: • Wellness & Holistic Health • Personal Development • Human Design, Astrology & Spiritual Businesses • Coaching & Education • Creative Entrepreneurs • Lifestyle & Conscious Living Brands • Design & Experience-Based Businesses The best content doesn’t just inform people, it helps them recognize themselves, their values, and their aspirations inside your message. That’s the kind of work I help my clients create.

🇺🇸Windham, United States$85/hr100% JSS4.86 (6)Since Jan 2020

Earnings and projects

MRR
$57

Last 6 months ÷ 6

World#148,148 / 412k
🇺🇸Country#19,899 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $344

Total earnings
$10k

Billed in all: $10k

World#196,317 / 412k
🇺🇸Country#31,432 / 62.1k
Per project
$557

$172 in the last 6 months

World#172,783 / 412k
🇺🇸Country#29,169 / 62.1k
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
18
100% fixed0% hourly
World#143,610 / 412k
🇺🇸Country#20,770 / 62.1k

Earnings, last 30 days

$10kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9.8k$10.0k$10.2k$10.4kOct 9Oct 24Nov 8

Skill rankings: Top 22% in Design Writing

Ranked by MRR among everyone on Upwork with the skill.

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  3. #144Design Writing650 freelancers · 🇺🇸 #29Top 22%
  4. #259Visual Presentation Design572 freelancers · 🇺🇸 #38Top 45%
  5. #307Space Planning612 freelancers · 🇺🇸 #57Top 50%
  6. #432Commercial Design907 freelancers · 🇺🇸 #71Top 48%
  7. #809Creative Strategy1,968 freelancers · 🇺🇸 #174Top 41%
  8. #877Residential Design1,865 freelancers · 🇺🇸 #127Top 47%