Kaylee F.

5 Years of Experience. $10M+ Managed. 100% Job Success. I specialize in building Meta and TikTok lead generation systems that produce qualified leads, not just form fills. My clients are B2B and high-ticket service businesses where lead quality matters far more than volume, and where the real metric is cost per booked call, show rate, and closed revenue, not CPL alone. In the last year alone I managed over $3.6M in Meta ad spend across multiple active accounts, consistently reducing acquisition costs and improving lead quality through systematic testing and full funnel optimization. I also work at the same level on TikTok, including TikTok Events API and CRM API setup for lead quality optimization, something most TikTok advertisers are not doing yet. What I build for every account: - Full funnel lead gen systems from cold traffic through to sales-ready pipeline. - Advanced audience strategy across broad, lookalike, and layered retargeting. - Creative direction and testing frameworks built around meaningful concept differences, not cosmetic variations. - Pixel and CAPI setup so Meta and TikTok are optimizing on real conversion signal. - CRM integration including HubSpot for lead tagging, workflow automation, and sales team handoff. - Structured weekly reporting with clear winner and loser calls based purely on data. I take a fully autonomous approach and work with a focused number of clients at a time so every account gets real attention. I consistently under promise and over deliver, and references are available from every client I have worked with. My experience spans high-ticket B2B service businesses, local lead gen, professional services, SaaS, coaching and education, and complex multi-funnel accounts across both Meta and TikTok. If you are looking for someone who treats your ad spend like it is their own and optimizes toward results that actually move your business forward, let's talk.