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Rochelle K.

Rochelle K.

Food Copywriter | Recipe Editor (M.Sc Food Sci)

RECIPE DEVELOPMENT & FOOD PHOTOGRAPHY I finetune half-baked recipes or develop them from scratch. Services include: 🍴Ingredient shopping/Product/Recipe research 🍴Recipe development to produce a final recipe 🍴Clearly written recipes with ingredient listing, estimated prep time, directions/instructions, estimated calories, short description of recipe 🍴3-5 x photos per recipe (includes food styling and props, photo editing, and option to include client’s featured product in photos RECIPE EDITING & PROOFREADING Not only do I develop recipes, but I also proofread and correct them for clients. Because my work is focused on the food industry, I work my way through a LOT of recipe books each week! I’ve assisted food industry clients from around the world with food articles, recipe writing, and proofreading. My Food Science degree helps me to understand the science of baking and cooking, whereas copywriting helps me to make recipes clearer and more understandable. Recipe formats and ingredients vary from one country to the next. I know which ingredients, measurements, and substitutions to use, based on the target market I’m writing for. This prevents your readers from becoming frustrated with ingredient confusion, which means fewer flops in the kitchen! KNOWLEDGE OF FOOD TRENDS AND THE INDUSTRY I am a qualified food scientist. I've also worked in the food and beverage industry and I am always on top of the latest food trends and recipes. NO PLAGIARISM I have experience in the field of academic research, where plagiarism is a big no-no. Be assured that all my writing will pass a Copyscape check. PRESENTABLE WORK With my graphic design skills, you will have an end product that reads well and looks good! "It is a pleasure to work with Rochelle! We highly recommend her as a recipe developer and food stylist and photographer. She's definitely a professional and a perfectionist in what she does. Rochelle has created lovely recipes using our brand's products and took great photographs to accompany these. We are lucky to have found her!"

🇿🇦Cape Town, South Africa$60/hr95% JSS4.85 (22)Since Jan 2020

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#37,084 / 412k
🇿🇦Country#167 / 2,548
Revenue, last 30 days
$0
Total earnings
$105k

Billed in all: $106k

World#37,084 / 412k
🇿🇦Country#167 / 2,548
Per project
$3.4k
Projects, last 6 months
0
World#209,850 / 412k
🇿🇦Country#1,254 / 2,548
Projects in all
31
74% fixed26% hourly
World#94,778 / 412k
🇿🇦Country#455 / 2,548

Earnings, last 30 days

$106kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$102k$104k$106k$108kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills