Abimbola A.

Experienced Marketing Manager and Strategist | GTM Specialist

Most early-stage B2B companies don't have a marketing problem. They have a clarity problem. The product is real, but the messaging is muddy, the channels are untested, and no one owns the pipeline from awareness to signed contract. That's the gap I fill. I'm Ayo, a B2B marketing strategist with 6+ years building marketing functions from scratch for tech, fintech, cybersecurity, and biotech companies across the US, Asia, and West Africa. I work best with founders and lean teams who need someone who can think strategically and execute without hand-holding. What I've delivered for clients: ✅️45% increase in B2B client sign-ups over 10 months at a fintech platform ✅️CPL under $5 on paid campaigns for a cybersecurity firm in Southeast Asia ✅️25% rise in B2B sign-ups within six months through ABM and PPC at a cleantech startup ✅️11,000 app downloads in under 9 months through user acquisition campaigns. What I actually do: ✅️Go-to-market strategy for new products or market entry ✅️ICP development, competitive analysis, and positioning frameworks ✅️Account-based marketing campaign design and execution ✅️Landing page copy and website messaging that converts ✅️Email nurture sequences and lifecycle marketing ✅️Paid social and PPC campaign management If you're building something that needs a marketer who understands your product, your buyer, and how to connect the two, let's talk.