Skip to content
BackNov 7
Shukla R.
Upwork badge

Shukla R.

UI UX Designer | Website UI UX | SaaS UI UX | Figma WordPress Webflow

Anyone can use AI to generate a beautiful layout in 10 seconds. But AI doesn't understand your business goals, your target users' cognitive load, or how to turn a chaotic layout into a high-converting digital product. That is where I come in. I am a senior UI/UX designer who blends human-centred research and behavioural psychology with cutting-edge AI design workflows. ✦ 11+ years of Web & Mobile UI UX Designer SaaS experience ✦ Designed 40+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1) ✦ Designed 80+ websites for SaaS companies, agencies, e-commerce brands, and startups ✦ Top Rated on Upwork ✦ Highly responsive and available for collaboration ✦ SaaS Dashboards • Web Apps • Websites • Landing Pages • Figma Expert ✦ 2,500+ hours ✦ $90K+ earned Most websites and SaaS products lose users before they ever convert not because the product is wrong, but because the design doesn't guide people to the right next step. Here's a taste of what I've shipped for clients: ✔ +42% more leads through strategic website redesigns and conversion-focused UX improvements. ✔ +60% increase in user engagement through data-driven UX improvements and dashboard redesigns. ✔ -30% lower bounce rates on SaaS marketing websites by optimizing content hierarchy and user journeys. ✔ Increased e-commerce conversions with streamlined product discovery, product pages, and checkout experiences. ✔ Turned personal brands into lead-generation assets, helping coaches secure website inquiries within weeks of launch. ✔ Elevated agency positioning and credibility, enabling clients to attract and close higher-value projects. ✔ Helped startups launch MVPs faster with user-centered product design and rapid prototyping. ✔ Designed SaaS platforms used by thousands of users across healthcare, staffing, operations, and business management industries. WHAT CAN I HELP YOU WITH? ―――――――――― ✦ Website UI/UX: - SaaS marketing websites & landing pages - Website redesigns focused on clarity and conversions - Responsive layouts for desktop, tablet & mobile ✦ SaaS Product UX/UI: - Admin dashboards & analytics screens - Web app flows: onboarding, settings, billing, user management - Design systems & component libraries in Figma - UX audits and redesigns of existing products ✦ Mobile App Design: - iOS & Android app UI from concept to prototype - Platform-native patterns & developer-ready handoff - User flows, wireframes & interactive Figma prototypes ✦ Webflow Development: - Pixel-perfect Figma to Webflow builds - CMS collections, interactions & animations - SEO-ready structure your team can easily edit ✦ WordPress Development: - Custom WordPress & Elementor websites - ACF custom fields & plugin setup - Fast-loading, easy-to-manage pages ✦ E-commerce Development: - Shopify & WooCommerce stores - Product pages, cart & checkout UX - Payment setup & mobile-first shopping HOW WE WILL WORK TOGETHER? ―――――――――― 1. Discover: Align on your goals, users, and what success looks like 2. Design: Wireframes, user flows, and clickable Figma prototypes before any code 3. Deliver: Polished UI, design system, and a developer-ready (or Webflow-built) handoff I never jump straight into screens. Every project starts with understanding your users, your business goals, and what a successful outcome actually looks like. INDUSTRIES I WORK IN ―――――――――― ✔️ SaaS & B2B Software → Dashboards, portals, internal tools ✔️ E-commerce & Retail: Storefronts, PDPs, checkout flows ✔️ Fintech & Banking: Payments, wallets, financial dashboards ✔️ Healthcare & MedTech: Patient portals, clinical tools, apps ✔️ EdTech & E-learning: LMS platforms, course UX, onboarding ✔️ Real Estate & PropTech: Listing platforms, agent dashboards ✔️ Gaming & Entertainment: Mobile game UI, HUDs, game art ✔️ Startups & MVPs: 0→1 product design, rapid prototyping ✔️ Marketing & Agencies: Landing pages, websites, brand UI ✔️ Travel & Hospitality: Booking flows, travel apps, portals WHY CLIENTS KEEP COMING BACK ―――――――――― ✔ Specialist, not a generalist : 11+ years focused exclusively on product & web design. You get deep expertise, not a jack-of-all-trades who dabbles in design between other gigs. ✔ Daily updates zero ghosting: You'll always know where the project stands. Fast, clear communication throughout, no chasing, no radio silence, no surprises. ✔ Custom design, zero templates, ever Every project starts from scratch. Your brand, your users, your goals, not a Figma template with your logo swapped in. ✔ Pixel-perfect, responsive & accessible Designs that hold up across every screen size and meet accessibility standards — because great design works for everyone. ✔ 100% money-back guarantee Not satisfied with the work? You don't pay. Simple as that, zero risk on your end. Have a SaaS product or website that needs better UX? Send me a message with your project details, and I'll reply with ideas within a few hours.

🇮🇳Surat, India$24/hr100% JSS4.83 (103)Since Jan 2020

Earnings and projects

MRR
$105

Last 6 months ÷ 6

World#133,655 / 412k
🇮🇳Country#14,036 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $628

Total earnings
$88k

Billed in all: $91k

World#45,134 / 412k
🇮🇳Country#7,187 / 45.9k
Per project
$650

$209 in the last 6 months

World#159,091 / 412k
🇮🇳Country#19,900 / 45.9k
Projects, last 6 months
3

Across 4 contracts

100% fixed0% hourly
World#66,479 / 412k
🇮🇳Country#7,740 / 45.9k
Projects in all
135

Across 149 contracts

78% fixed22% hourly
World#18,396 / 412k
🇮🇳Country#3,367 / 45.9k

Earnings, last 30 days

$91.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$90k$91k$92k$93kNo dataOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 27% in User Interface Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #41AI-Assisted UX Design83 freelancers · 🇮🇳 #6Top 49%
  2. #218Web & Mobile Design Consultation784 freelancers · 🇮🇳 #32Top 28%
  3. #304UX Wireframe1,062 freelancers · 🇮🇳 #32Top 29%
  4. #664Usability Testing1,980 freelancers · 🇮🇳 #79Top 34%
  5. #803UX Research2,772 freelancers · 🇮🇳 #65Top 29%
  6. #1,297WordPress Website Design2,948 freelancers · 🇮🇳 #295Top 44%
  7. #1,499Mobile App Design5,198 freelancers · 🇮🇳 #276Top 29%
  8. #1,593User Experience Design5,749 freelancers · 🇮🇳 #168Top 28%