Ibrahim K.

Paid Media Specialist Google Meta Ads PPC ROAS CRO Strategist

Your ad budget should generate measurable revenue — not just clicks and impressions. I'm a certified paid media strategist with 6+ years managing $7M+ in ad spend, helping brands generate qualified leads, lower acquisition costs, lift ROAS, and scale profitably across Google, Meta, LinkedIn, TikTok, and ChatGPT Ads. I don't just launch campaigns. I build conversion systems — from the first click through the landing page to the final sale — so every dollar you spend works harder. With an MBA and a background in consumer psychology, I treat every account as a business — building creative that persuades, funnels that convert, and reporting measured on profit, not impressions. WHAT MY CAMPAIGNS CONSISTENTLY DELIVER CTR: 2% – 10% Conversion rate: 3% – 6.83% CPC: $0.20 – $2.50 Cost per lead: reduced by 30% – 60% on optimized accounts ROAS: 1.5x – 5x CRO and landing page audits: +10% to +30% conversion lift GOOGLE ADS AND PPC Search, Display, Shopping, Performance Max, and YouTube. Full campaign setup, management, and optimization. PPC audits that surface budget waste and hidden growth. Conversion tracking with GA4 and Google Tag Manager, landing page and CRO audits, funnel A/B testing, and ad copy engineered to convert. Microsoft Ads included. META ADS (FACEBOOK AND INSTAGRAM) Full-funnel strategy from awareness to retargeting to conversion. Pixel setup, custom and lookalike audiences, creative strategy, and A/B testing across ads and landing pages. eCommerce, Shopify, and lead generation. LINKEDIN ADS AND B2B LEAD GENERATION Sponsored content, lead gen forms, and conversation ads. Precise targeting by title, industry, company size, and seniority, with full conversion tracking and funnel reporting. TIKTOK ADS Business account setup, creative strategy, TikTok Shop integration, and high-CTR creative briefs built for the platform. CHATGPT ADS (OPENAI ADS) Reach buyers inside ChatGPT at the moment they research and decide. Advertiser account and Ads Manager setup, context-hint strategy to surface your brand in high-intent conversations, AI-native ad creative and copy, CPC and CPM bidding, and conversion tracking via pixel, Conversions API, and UTMs. An early-mover channel with high intent and low competition. CONTEXTUAL AND NATIVE ADS Outbrain, Taboola, and premium native placements. Contextual targeting to reach audiences by content relevance, programmatic display, native retargeting for warm audiences, and headline and creative testing to maximize click-through at the lowest cost per lead. APPLE ADS Apple Search Ads, App Store, News, and Maps. iOS install campaigns with SKAdNetwork attribution and privacy-first tracking aligned with iOS 14+. CERTIFIED ACROSS Google Ads, YouTube Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, GA4, Google Tag Manager, Looker Studio, HubSpot, Apple Search Ads, Pinterest Ads, and X (Twitter) Ads. INDUSTRIES I SPECIALIZE IN Home Services, Local Services, Cleaning & Restoration, Legal Services, SaaS & Tech, Health & Medical, Finance & Accounting, Real Estate, Hotels & Hospitality, Restaurants & Food, Travel & Tours, Auto Services, Pet Services, Beauty & Wellness, Education. WHAT YOU GET WORKING WITH ME Daily optimizations across bids, budgets, audiences, and copy A weekly performance call with clear next steps Transparent reports tied to your business goals, not vanity metrics Direct communication — you work with me, not an account manager Ready to stop wasting ad budget and start scaling? Send me a message or book a free strategy call. Let's talk results.