Linda R.

I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.