Jay K.

Overview: I bring over 20 years of experience in market research, consumer insights, and data collection — delivering both quantitative and qualitative projects across Asia and globally. I work with brands, agencies, and consultants to design surveys, find the right respondents, and deliver actionable insights. EXPERTS IN : GLOBAL DATA COLLECTION KANTAR BRAND TRACKING CHAMPION GLOBL AWARD WINNING COPY TESTER PRODUCT TESTING, CONCEPT TESTING U&A, SEGMENTATION & CONJOINT IN THE MOMENT RESEARCH Core Expertise: Survey Programming & Design – From questionnaire drafting to programming on major platforms (Qualtrics, Alchemer, BlockSurvey, and more). Data Collection Management – Leveraging a global network of consumer panels, face-to-face agencies, and CATI services to reach any target audience. Qualitative Recruitment – Sourcing high-quality respondents for FGDs, IDIs, and ethnographies; providing experienced moderators in multiple Asian markets. Quantitative Fieldwork – Managing online, offline, and mixed-mode studies, ensuring representative samples and high response rates. Data Cleaning & Analysis – Transforming raw data into clear, business-ready insights; experienced with cross-tabs, segmentation, regression, and driver analysis. End-to-End Project Management – From feasibility checks to final presentation, ensuring on-time delivery and accuracy. Geographic Strength: Deep expertise in Asia — Vietnam, Cambodia, Thailand, Indonesia, India, China, and beyond — with strong partner networks for both consumer and B2B audiences. Current Clients: Ipsos, Kantar, Nielsen, B3 Intelligence, Zupyak, Pipelinepharma, Sjofors, MyGemHair, Supermom, Yiai Consulting and more... Past clients: Unilever, Nestle, P&G, HP ,Smart Axiata, Coca cola, Estee lauder, Lego, Rolex, Ferrero and about 100 more. Why Clients Hire Me: 1. Proven ability to find hard-to-reach respondents and deliver results fast. 2. Experience running multi-country studies with consistent quality standards. 3. Ability to speak the language of insights, marketing, and strategy — not just data. 4. If you need survey design, reliable data collection, Asia-focused recruitment, or high-quality analysis, I can be your trusted partner.