John Paul L.

I help Shopify stores load faster, convert better, and run on autopilot. With 12,000+ hours on Upwork and Top Rated Plus status, I work as a technical Shopify specialist — the person store owners call when their site is slow, their theme is bloated, or their backend processes are eating hours of manual work. What I do best: ⚡ Speed & Core Web Vitals Optimization — I've taken stores from failing Core Web Vitals to passing all three metrics (LCP, CLS, INP) on Google PageSpeed Insights. My approach: eliminate render-blocking scripts, clean up unused CSS/JS from old apps, optimize Liquid loops, lazy-load media, and audit app bloat. Real results, verifiable in Google Search Console — not just lab scores. 🛠 Theme Development & Liquid Customization — Custom sections, metafields, dynamic content, and feature builds on Online Store 2.0 themes. Clean, maintainable code that doesn't break when you update your theme. 🤖 Automation & AI-Powered Workflows — Shopify Flow, email marketing automation (Klaviyo), AI-driven customer support systems, and integrations that remove repetitive manual work from your operations. 🔍 Technical SEO & GEO — Structured data, site architecture, indexing fixes, and optimization for both traditional search and AI-driven search engines (Generative Engine Optimization). Long-term proof: I've managed and optimized Stone Doctor Australia's Shopify store end-to-end for years — performance, email marketing, customer experience, and process automation. I think like an operator, not just a coder: every fix I make is measured against real business outcomes. If your store is slow, your theme needs work, or you're drowning in manual processes — send me a message. I'll start with a free quick audit so you know exactly what's wrong before you spend anything.