Juan Cruz C.

I design brands, websites and marketing materials for B2B SaaS and tech companies, especially ones with a complex product that's hard to explain. My biggest recent project is Worksoft, a B2B SaaS company. They wanted to keep their logo, so I rebuilt the brand around it and created 50+ pages of brand guidelines. That led to a full website redesign, including the site audit, sitemap, wireframes, and final desktop and mobile designs. The new site is live, and I also design their ebooks, reports, white papers, presentations, social content and conference booths. For Microsoft, working through a vendor, I've designed wireframes and page layouts for Microsoft 365 Nonprofits and the Unified Enterprise page, using their existing components. I've also been the main designer on several healthcare projects, for brands like Farmapiel and Megalabs, including brochures, reports, infographics and flyers. That work has to look trustworthy and get the details right, which carries over well to complex B2B material. Clients usually hire me for: Brand identity, rebrands and brand guidelines Website redesigns, landing pages, UX and wireframes Pitch decks, sales decks and PowerPoint templates White papers, ebooks, reports and brochures I've been doing this for over 10 years and used to own a print house, so files come back production ready. I work in Figma, Adobe Creative Suite, PowerPoint, Google Slides, Webflow and Shopify. Most of my deck work is under NDA, but I'm happy to walk you through it on a call. If you need a whole system, I can take it from identity to final pieces. If you already have a brand, I'll learn it and extend it without you having to art direct every piece. I'm based in Buenos Aires, with plenty of overlap with US time zones. We can start with one small paid piece, so you can see how I work before committing to anything bigger.