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William O.
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William O.

Growth & Lead Generation Strategist | Meta/Google Ads & Funnel Systems

I help coaches and service-based businesses build scalable client acquisition systems using Meta Ads, Google Ads, funnel strategy and conversion optimization focused on one thing: Predictable, qualified leads at a cost that makes sense. Most businesses are not losing money because their ads are bad. They are losing money because there is no system behind them. I do not just run ads. I build the entire growth system behind them. From offer positioning and messaging, to campaign structure, audience research, ad copy direction and lead capture flows that turn clicks into real conversations. This is likely a strong fit if: ✔️ You are already investing in paid ads but your ROAS is not where it should be ✔️ You have worked with agencies before and did not get the results you expected ✔️ You want fewer, better-qualified leads, not just more traffic ✔️ You prefer clear reporting and performance-driven decisions over guesswork ✔️ You are ready to scale but do not have time to manage ads and funnels yourself Not a fit if: ✖️ You are looking for commission-only or test-without-budget setups ✖️ You expect immediate results without optimization and iteration What I can support you with: Campaign setup and optimization for Meta and Google Ads Funnel strategy and sales funnel optimization Lead generation systems combining organic and paid traffic High-ticket offer creation and positioning Audience keyword and competitor research Ad copy and creative direction aligned with conversion Campaign audits and performance reviews Call ads, lead forms and DM-based lead conversion flows How I work: Most projects start with a strategic build phase on a fixed fee, followed by performance-based optimization once the system is validated. I work selectively and focus on building reliable acquisition systems, not short-term hacks. Because the real cost is not hiring someone who knows what they are doing. It is staying stuck with offers and ads that keep draining your budget without results. If you are serious about scaling with a full strategy behind your ads, send me a message and tell me where you are right now.

🇧🇷Curitiba, Brazil$40/hr100% JSS4.99 (33)Since Feb 2020
GlobeUpwork

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#40,574 / 412k
🇧🇷Country#542 / 4,647
Revenue, last 30 days
$3.5k

Last 6 months: $7.2k

World#10,191 / 412k
🇧🇷Country#176 / 4,647
Total earnings
$26k

Billed in all: $27k

World#120,974 / 412k
🇧🇷Country#1,227 / 4,647
Per project
$211

$425 in the last 6 months

World#260,356 / 412k
🇧🇷Country#2,845 / 4,647
Projects, last 6 months
17

Across 19 contracts

53% fixed47% hourly
World#7,985 / 412k
🇧🇷Country#54 / 4,647
Projects in all
123

Across 142 contracts

40% fixed60% hourly
World#21,001 / 412k
🇧🇷Country#136 / 4,647

Earnings, last 30 days

$26.7k+$3.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$22k$24k$26k$28kOct 9Oct 24Nov 8

Skill rankings: Top 8% in Instagram

Ranked by MRR among everyone on Upwork with the skill.

  1. #38ManyChat430 freelancers · 🇧🇷 #4Top 9%
  2. #76Sales Funnel Implementation616 freelancers · 🇧🇷 #1Top 12%
  3. #153Lead Generation Strategy1,364 freelancers · 🇧🇷 #1Top 11%
  4. #224Growth Strategy1,470 freelancers · 🇧🇷 #4Top 15%
  5. #252Social Media Marketing Strategy2,317 freelancers · 🇧🇷 #3Top 11%
  6. #313Sales Funnel2,700 freelancers · 🇧🇷 #4Top 12%
  7. #326Google Ads Account Management1,516 freelancers · 🇧🇷 #4Top 22%
  8. #371Instagram Marketing3,741 freelancers · 🇧🇷 #7Top 10%