Christina H.

Founder/CEO @ Brandmind (Behavioural Implementation) & Exidion (Meta‑Governance Intelligence for AI) I help companies turn human psychology into measurable marketing results and introduce AI in a way that boosts performance without breaking trust. I’m the founder and CEO of Brandmind, a Zurich‑based consultancy specialising in behavioural marketing, psychometrics and AI‑assisted strategy. Over the last 8+ years I’ve advised international and Swiss organisations on how to design campaigns, products and customer journeys that are aligned with how people actually think, decide and buy. 1. Core expertise – Marketing & Psychometrics Marketing strategy that speaks to real motives Development of end‑to‑end marketing strategies: brand values, positioning, messaging and campaign concepts that are psychologically coherent, not just “on trend”. Psychological and motivational market research to understand what truly drives your target segments – and how to position offers accordingly. Psychometric segmentation & email performance Design of psychometric segmentation models that combine behavioural, socio‑demographic and psychological signals. Practical application in email and CRM: I’ve helped clients triple email conversion rates and increase funnel KPIs by 50%+ by aligning content, offers and timing with psychological profiles. Sales enablement & training Training programs for sales teams to work effectively with different psychological types. Concrete scripts, questions and framing techniques that improve closing rates and long‑term client relationships. Unique Brandmind services Psychometric segmentation integrated with your CRM/automation stack. Deep‑dive interviews that combine qualitative insights with neuroscientific principles to refine product and campaign design. Neuro‑based core brand analysis to ensure consistent, neurologically aligned brand perception across channels. 2. Where AI comes in – Responsible, useful, not hype I don’t “add AI” for buzzwords. I use AI to amplify what already works and to do it safely. Design of AI‑assisted workflows in marketing and sales (e.g. draft generation, personalisation suggestions, research support) with clear human‑in‑the‑loop checkpoints. Guidelines and guardrails so that your team can use AI tools without damaging brand trust, violating privacy or creating inconsistent messaging. Background in AI meta‑governance: as founder of Exidion, I work on frameworks for safe, stateless and psychologically aware AI usage in high‑ and low‑risk environments. This expertise flows directly into how I design your marketing and sales setups. 3. How I work I start with your business goals and numbers, not with tools. I translate complex psychology and AI topics into clear, actionable steps for marketing, sales and leadership teams. I prefer clearly defined projects (e.g. “Psychometric Email Revamp in 8 weeks” or “AI‑Assisted Campaign Blueprint”) over vague, open‑ended engagements. 📩 Next steps Send me a short message about your current situation (industry, main challenge, key KPIs). I’ll reply with 1–2 concrete options for how we can work together, including scope and expected impact. Not available for commission‑only offers.