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Cynthia W.
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Cynthia W.

Marketing Strategist | Branding | Lead Generation

I specialize in developing and executing comprehensive digital marketing strategies that drive growth and achieve measurable results. With a diverse skill set and a proven track record across multiple marketing disciplines, I help businesses—from startups to large corporations—reach their objectives efficiently. I bring exceptional problem-solving skills, an eye for detail, and a results-focused mindset to every project. My approach emphasizes clear communication, full transparency, fast turnarounds, and guaranteed on-time delivery. Core Expertise: 🔸 Project Management & Marketing Strategy 🔸 Branding & Visual Communication Strategy 🔸 Graphic & Visual Design (Adobe Creative Suite, Canva, Figma) 🔸 Website & UI/UX Design (WordPress & Shopify) 🔸 Market Research 🔸 Data Analytics & Performance Optimization (Google Analytics, Facebook Insights) 🔸 Lead Generation & Customer Acquisition 🔸 E-Commerce Marketing & Conversion Optimization 🔸 Social Media Marketing & Management 🔸 Paid Advertising (Google Ads & Meta) 🔸 Search Engine Optimization (SEO) 🔸 Content Strategy & Marketing 🔸 E-mail Marketing & Automation I have successfully led digital marketing campaigns, helping brands improve their digital presence, acquire more customers, and maximize their return on investment (ROI). Whether it's leveraging data insights to boost campaign performance or executing a targeted content strategy, I deliver results that matter. Are you looking for a digital marketing strategist who can enhance your business's visibility, drive leads, and foster long-term growth? Then you're in the right place, let's connect!

🇰🇪Nairobi, Kenya$25/hr100% JSS4.34 (11)Since Feb 2020

Earnings and projects

MRR (estimate)
≈$428

An estimate from an earlier read

World#84,145 / 412k
🇰🇪Country#487 / 3,243
Revenue, last 30 days
$452

Last 6 months: $2.6k

World#65,441 / 412k
🇰🇪Country#401 / 3,243
Total earnings
$61k

Billed in all: $63k

World#64,019 / 412k
🇰🇪Country#318 / 3,243
Per project
$4.1k

$2.6k in the last 6 months

World#42,181 / 412k
🇰🇪Country#210 / 3,243
Projects, last 6 months
1

Across 2 contracts

0% fixed100% hourly
World#128,095 / 412k
🇰🇪Country#813 / 3,243
Projects in all
15

Across 19 contracts

16% fixed84% hourly
World#161,378 / 412k
🇰🇪Country#1,438 / 3,243

Earnings, last 30 days

$63.2k+$422 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$62,500$62,750$63,000$63,250Oct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 15% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #30Social Listening184 freelancers · 🇰🇪 #1Top 16%
  2. #185Content Planning928 freelancers · 🇰🇪 #2Top 20%
  3. #400Marketing Analytics1,577 freelancers · 🇰🇪 #3Top 25%
  4. #537Social Media Marketing Strategy2,317 freelancers · 🇰🇪 #5Top 23%
  5. #776Community Management2,973 freelancers · 🇰🇪 #8Top 26%
  6. #879Campaign Management3,111 freelancers · 🇰🇪 #3Top 28%
  7. #1,444SEO Strategy5,668 freelancers · 🇰🇪 #10Top 25%
  8. #1,639Social Media Content8,642 freelancers · 🇰🇪 #8Top 19%