Samra F.
Fashion Creative Director | Concept to Production | Tech Pack, CLO 3D
Tech Pack | CLO 3D | Production Ready | Sewing Patterns | Flat Sketches | BOM · LOM · Spec Sheet | Branding & Merch Design | Personal Styling Fashion brands come to me when they need one person to take a garment from concept to production-ready, no handoff chaos, no template tech packs, no designer who has never stood in a factory. 9+ years. PIFD · École Paris · Parsons NY. Every project done by me personally, never outsourced. I've worked with fashion brands and startups across the US, UK, UAE, China and Pakistan — from Fabletics-tier activewear labels to UAE modest fashion houses to streetwear startups now in retail. Most of my clients are launching their first collection or scaling an existing line. What they have in common: they've been burned by bad tech packs or a designer who didn't understand production, and they want it done right this time. I handle the full pipeline: concept → flat sketch → CLO 3D mockup → sewing pattern → tech pack → graded pattern → factory coordination. One designer, one process, zero handoff confusion. WHAT I DELIVER CREATIVE DIRECTION & CONCEPT DEVELOPMENT Seasonal concepts, mood boards, color stories, trend-informed design direction, and brand identity — from the first creative idea to a coherent collection brief. I lead the full creative process so every garment, fabric, and colorway decision serves one clear brand vision. TECH PACKS & SPEC SHEETS Complete factory-ready documentation: precise measurements, POM, Bill of Materials (BOM), List of Materials (LOM), construction notes, stitch types, colorways, trim details, care labels. Built so any factory globally builds it right the first time with zero follow-up confusion. FLAT SKETCHES & FASHION ILLUSTRATION Technical flats and fashion illustrations in Adobe Illustrator — bra flat sketches, boxer flat sketches, activewear flats, streetwear flats, modest fashion/abaya flats, pet apparel flats. Clean, production-ready, and layered for easy factory use. CLO 3D VIRTUAL PROTOTYPING & MOCKUPS Photorealistic CLO 3D and Marvelous Designer renders showing drape, fit, and construction before a single sample is cut. Most clients save 2-3 full sample rounds. Includes fit reports and construction markup for factory communication. SEWING PATTERNS & GRADING Accurate digital sewing patterns graded across your full size range — XS to 5XL or custom — ready for cutting. Includes notches, grain lines, seam allowances, and cutting instructions. BRANDING & MERCH DESIGN Brand identity for fashion labels: logos, hangtags, labels, packaging, lookbook layouts, and merchandise graphic design in Illustrator and Photoshop. PRODUCTION COORDINATION & FACTORY OUTREACH Based in Pakistan with direct manufacturer access. I write factory tech packs that factory floor workers can read without calling you. I manage communication between your vision and your production line. CUSTOMIZED WARDROBE STYLING Personal wardrobe curation and styling for individuals, entrepreneurs, and public figures — wardrobe audits, capsule wardrobe planning, and shopping direction aligned to your lifestyle, body, and goals. CATEGORIES I WORK IN Streetwear · Sportswear & Athletic Wear · Activewear · Swimwear Undergarments · Lingerie · Bras & Intimates · Boxers & Briefs Modest Fashion · Abayas · Hijab Apparel Men's & Women's RTW · Children's Apparel · Pet Apparel Sustainable Fashion · Haute Couture · Branding & Merch TOOLS CLO 3D · Marvelous Designer · Adobe Illustrator · Adobe Photoshop · Excel · Word · AI Fashion Tools WHERE ARE YOU RIGHT NOW? → Have a sketch, need a tech pack? Tell me your factory country and I'll tell you the format they need. → Need a CLO 3D mockup before sampling? Send me your reference and target silhouette. → Starting a full collection? Tell me category, quantity, and timeline — I'll scope it honestly. → Need a wardrobe overhaul? Tell me your lifestyle and I'll build you a plan. Message me with where you are in your process and I'll respond within a few hours.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2k
Billed in all: $11,330$11k
$287 in the last 6 months
Across 10 contracts
Across 12 contracts
Earnings, last 30 days
Skill rankings: Top 18% in Adobe Illustrator
Ranked by MRR among everyone on Upwork with the skill.
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