Anna K.
B2B SaaS Marketing/ PPC/Paid Social/ CRO
Want to find scalable paid acquisition channels for your B2B SaaS? 📈 I'm a PPC, Paid Social and CRO specialist for B2B SaaS 🚀 40+ SaaS accounts managed 🚀 8+ years of experience in B2B SaaS Marketing 🚀 $10M+ budget managed I have tested PPC, Paid Social, and CRO strategies for SaaS, Experienced in Google Ads Search, Meta Ads, Display, YouTube Ads, LinkedIn Ads, Reddit Ads, ChatGPT Ads, and Google Analytics. Can help you to ✅Create and Set Up a Working PPC/Paid Social Strategy ✅Consolidate Fragmented Campaigns So They Actually Exit Learning ✅Fix Conversion Tracking That's Feeding Smart Bidding the Wrong Signal ✅Build Value-Based Bidding From Your CRM Deal Stages ✅Increase Conversion Rates With A/B Testing and CRO ✅Lower Cost per SQL, Not Just Cost per Lead I set up Google Analytics and Google Tag Manager (custom triggers, events, conversions, and reports) to analyze and optimize Ad performance, increase Conversion Rate and ROI. Ads Expertise: ✅Google Ads (Search, PMax, Demand Gen, Display, Video, Remarketing) ✅Meta Ads ✅LinkedIn Ads ✅Reddit Ads ✅ChatGPT Ads (one of the first agencies running these) ✅YouTube Ads Platforms Used: ✅ Google Analytics 4 ✅ Google Tag Manager (GTM) ✅ Hotjar, Microsoft Clarity ✅ Ahrefs, SEMrush (Competitor research) ✅ Agentic workflows for campaign builds, audits and competitor teardowns ✅ HubSpot (offline conversion imports) Results: Cost per SQL halved for Givecloud. Cost per lead down 30%+ for Lawpath. SQL-to-lead ratio 37% → 59% for an enterprise SaaS client. I have been working with B2B SaaS companies since 2018, currently working with my boutique agency team - WeScale🧡
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $35k
Billed in all: $279,879$280k
$3.2k in the last 6 months
Across 12 contracts
Across 77 contracts
Earnings, last 30 days
Skill rankings: Top 0.94% in Email Marketing
Ranked by MRR among everyone on Upwork with the skill.
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