Gina B.

Consumer Insights & Behavioral Strategy Specialist | Gen Z

I'm a consumer researcher and behavioral strategist focused on Gen Z, beauty, wellness, lifestyle, and other fast-moving consumer markets. I blend quantitative methods, qualitative research, and behavioral science to help brands understand the real drivers behind consumer choices. My background spans UX, growth strategy, behavioral science, and consumer insight, giving me an unusually integrated lens: I can run the research, interpret the psychology, and translate everything directly into clear business and marketing decisions. What I do: - Survey design + data analysis (Quant/Qual; SurveyMonkey, Typeform, Qualtrics) - Consumer insight reports with clear themes, drivers, and market implications - Behavioral diagnostics (repurchase, friction mapping, loyalty drivers) - Message, concept & creative testing for beauty, wellness, apps, and DTC - Gen Z & cultural intelligence (social signal tracking, expectation shifts) - JTBD mapping & behavioral frameworks for positioning and growth - Trend & category scans for early signals and emerging behaviors If you need strategic, no-BS, truly-behaviorally-informed help with the emerging consumer or need insight that is fast, modern, and genuinely strategic, I’d love to support your next project.