Gina B.

Users signing up and never coming back? Feature nobody's using? Campaign that should have worked and didn't? Hello, I'm Gina, a trained consumer psychologist. I help consumer brands and apps understand why their customers behave the way they do, and turn that into product, positioning and growth decisions that optimize revenue, Things I'm often hired for: - Why users aren't activating, converting or coming back (and how to fix it) - Onboarding and journey friction - Customer segmentation based on what people do, not who they are - Message and concept testing - Positioning built on how people actually decide - Designing experiments and measuring them honestly How I do it: - Data: event data, funnels, cohorts, what you have available. - Psychology: interviews and behavioral research. - Testing: we try the fix and check if it actually worked. I work across research and execution. That usually means digging through behavioral data and talking to actual customers, then working with your team to build and test the changes that come out of it. I've worked in consumer apps, fintech, telecom, retail and beauty. Native Spanish, fluent English, across LATAM, United States and Asia-Pacific.