Gabrielle C.

With over 10 years of experience leading social media strategy across wellness, health, and beauty industries, I’m passionate about using content to educate, inspire, and connect with audiences in meaningful, human-first ways. At MenoLabs and Stripes, I created and led multi-platform social strategies that increased engagement by over 200% year-over-year through a mix of trend-driven short-form video, expert-led storytelling, and intentional community engagement. I’ve developed and managed content calendars across Instagram, LinkedIn, TikTok, YouTube, and Pinterest, while collaborating closely with cross-functional teams to align content with product launches, campaigns, and customer education initiatives. In addition, I’ve built and nurtured creator partnerships and influencer programs.