Amy M.

Creative Director | Producer

I specialize in partnering with CMOs, marketing directors, and growth teams to create content that’s built to scale across Meta, TikTok, YouTube, Google Ads, Amazon, and broadcast. From big-picture campaign direction to hands-on production, I align creative with ROI, helping brands: • Tell a compelling story • Define campaign strategy • Stand out visually • Increase conversions and engagement • Scale campaigns cost-effectively • Produce content built for testing + iteration As the founder of Twentynine Northwest Studio, I lead concepts, creative strategy, and execution across photography, video, and branded content. I’ve produced content for global brands, high-growth startups, and consumer products looking to grow smart, not loud. Every project blends brand clarity with measurable results, delivering campaigns that outperform on both aesthetics and strategy. Core Expertise • Creative Direction for Advertising • Art Direction + On-Set Leadership • Casting + Production Management • Photo / Video Production • Editing + Multi-Platform Adaptation • Content for A/B Testing + Performance KPIs With a daylight studio in Lexington, KY and production networks in Nashville + Miami, I provide the agility of a nimble studio backed by agency-level creative leadership. If you need ads that convert, and creative that raises the bar, I’m your director. Let’s make performance look beautiful. RECENT WORK — P&G: Paid social campaign systems across Metamucil, Pepto Bismol, Vicks Vapo, Voost, LifeShield (2021–present) — Henkel × McKinney: Produced national campaign content for Persil, Dial, all, Snuggle — Camping World / Overtons: 2025 lifestyle campaign across photo, video, paid — Airsculpt: Creative Direction and production for celebrity campaigns with Joey Fatone, Danielle Olivera — Breeo: 7+ product launches, paid media systems, national TV direction — Airbnb: Editorial production highlighting Indigenous hosts (Cherokee, NC) — Big Joe / Comfort Research: Multi-year campaign partner. Lux Collection rollout, hero products, new colorways. — Nestlé Boost: Refreshed web asset library. Art direction + full production for the Boost product website redesign. BACKGROUND B.A. Architecture (University of Kentucky), with prior roles in brand management, agency design, and post-production. This mix of experience is why I think about both the creative vision and the operational structure required to bring it to life. HOW TO WORK WITH ME I partner best with internal marketing teams and agency producers who need scalable creative. Open to project work, ongoing campaign retainers, and creative direction engagements. [email protected] twentyninenorthwest.studio