Kelsey M.

16 years of hands-on experience in Google Ads. I help businesses: - use their budget more efficiently with improved targeting - improve alignment between ad copy and search term to increase CTR and clicks to the site - simplify the user journey to acquire more leads - fix conversion tracking to ensure we make decisions based on accurate data PPC expertise includes Google Ads, Microsoft Ads, shopping campaigns, display campaigns and remarketing. I'm strong in keyword research, campaign set up, conversion tracking, on-going management, bid strategies, ad copy writing, and quality score improvement. I'm effective at troubleshooting any problems in the account as well. SEO expertise includes mostly on-page optimizations, copywriting/editing, blog optimization, content development, internal linking, competitive analysis, and keyword research. I've worked agency-side and in-house in multiple industries, which helps me understand a wide variety of business goals and needs. I have great communication skills and quick response time. I take pride in the work I do and want to help your business increase its online visibility. Comfortable using each of these tools: Google Ads, Microsoft Ads, Google Merchant Center, Google Analytics, Google Tag Manager, Meta, LinkedIn Ads, Wordpress, Shopify, Screaming Frog, SEMRush, Google Search Console, Supermetrics Working with me, you can rest assured that I will: - respond to you quickly - communicate clearly - take proactive initiative - solve your problems quickly - become a partner you can trust and rely on long term How I work: First I want to understand your current situation: what's the problem, what's the goal, what's not working, etc. Then I'll do a review of your current strategies to see what we may be able to do to improve right away. As well as come up with a longer term strategy. Then we'll monitor performance of those changes and further refine, while also establishing what our longer term relationship could look like. Experience in these industries (*indicates higher expertise level): Local Lead-Gen Services - home remodeling (interior and exterior)* - concrete coating* - landscaping* - educational / independent schools* - construction companies - IV therapy and medspas - real estate - law firms B2C Ecommerce - custom design printing - car detailing products - party supplies - hair products - supplements B2B - gym equipment replacement parts* - warehouse/shipping supplies* - office furniture - website services