Vladyslav B.

I'm a UI UX designer who rebrands, redesigns and builds websites for B2B companies. Expert-Vetted — Upwork's invite-only top 1%. I start with the business: what you sell, who decides, and what they need to believe before they'll talk to you. Design is how we get them there. That's the part clients mention most — not the visuals, but how much work goes into understanding the business before anything gets designed. The starting point is usually the same: the site was built years ago, the structure got messy as services were added, prospects can't quickly tell what you actually do, and marketing can't show what the site contributes. HOW THE WORK RUNS Discovery — stakeholder interviews, market and audience research, competitor analysis, and what your buyers expect before they'll take a call. Positioning and structure — messaging, user journeys, information architecture and content structure, agreed before any visual work starts. Brand and design — a brand refresh where the site needs one (logo, visual system, guidelines), then website design, redesign, and the UI design system your team keeps building on. Build and beyond — WordPress and Webflow development, CMS setup, CRM and marketing integrations, QA, launch, and support after it. Behind me is the VALMAX team — 500+ projects since 2019 for companies in manufacturing and industrial, logistics, construction and engineering, IT and tech, legal and financial services, across the US, UK, DACH and the Gulf. Our work has earned 20+ international design awards, including recognition from Awwwards and CSS Design Awards. The rebrand and corporate site our team built for a US ceramics manufacturer won Best Website in Oil & Gas at the 2025 Lantern Awards — a program that judges how clearly a site communicates a complex industrial product. Most of our clients are mid-market: real complexity in the offering, no in-house design team. Recent projects include a tax technology rebrand with a bilingual build, a legal tech platform redesign, a site for a cybersecurity firm serving US banks, and a consulting company website. Figma, Adobe CS, WordPress, Webflow. English fluent. Based in Europe and working until 9pm CET, which covers the full US East Coast day and West Coast mornings. Tell me what the business needs the site to do and where it's falling short. I'll come back with an honest read on scope, including if I don't think we're the right fit. You work directly with me throughout.