Sadaf W.

I help SaaS, eCommerce, and digital businesses turn free users into loyal, paying customers with CRM and lifecycle marketing. With 7+ years of experience in email automation, push notifications, retention strategy, and customer journey optimization, I specialize in campaigns that boost engagement, reduce churn, and drive revenue growth. I’ve managed CRM & lifecycle campaigns for platforms with millions of users — designing and optimizing: ✅ Onboarding sequences that increase Day 1–15 activation ✅ Automated email flows that drive conversions and upsells ✅ Push & in-app notifications that re-engage inactive users ✅ Churn-winback and retention journeys that reduce cancellations ✅ Analytics & reporting dashboards for continuous optimization Why clients work with me: 🚀 Full lifecycle expertise – from onboarding to retention to winback 📊 Data-driven approach – using BI tools (Tableau, PowerBI, Airtable) for insights 🤖 Automation skills – Braze, Iterable, Klaviyo, Mailchimp & AI-powered workflows ✍️ Conversion-focused copywriting – email & push copy that gets results Results I’ve delivered: +28% activation uplift within the first 15 days 12% reduction in churn with optimized cancellation & winback flows Higher CTRs & engagement rates with behavior-based push notifications 💡 If you need a CRM & lifecycle marketing specialist to audit, set up, or optimize your automated journeys, let’s connect. I’ll help you unlock more revenue from your existing users.