Kavita R.

Shopify and ecommerce SEO specialist, Top Rated Plus, working through Matrix Marketers. I help online stores get found in Google and in AI search answers such as Google AI Overviews and ChatGPT, using technical fixes and content built around how customers search. Most stores I audit are not held back by one big problem. It is usually a mix: crawl and indexing issues, thin product and collection pages, duplicate or cannibalised URLs, weak internal linking and content that does not match search intent. My job is to find those gaps, rank them by impact and fix the ones that matter first. WHAT I DO Shopify SEO audits and implementation A full review of the store, a prioritised blueprint, then hands-on implementation: collection architecture, product and collection page optimisation, product schema, canonicals, meta titles, internal linking and product catalogue prioritisation. I also set up and clean up Google Merchant Center free listings as part of Shopify SEO work. Technical SEO and site audits Crawl and indexing checks, Core Web Vitals, canonical and redirect reviews, expired-domain redirect cleanup and site audits with Screaming Frog. When traffic drops, I check the timing against Google core and helpful content updates to separate algorithm impact from site problems. Competitor and backlink analysis Competitor ranking forensics: why a competitor outranks you, using backlink profile and timeline analysis, link velocity, detection of private blog networks and parasite tactics, and the Wayback Machine to see how their pages changed over time. Backlink work is part of these engagements, not a standalone link-building service. AI search optimisation (AEO / GEO) Content and page structure built to be cited in AI answers as well as ranked in Google: content structured around the questions customers ask, schema markup, and GPT-optimised articles. I apply this to Shopify stores, local businesses and service websites. SEO content strategy and writing Keyword strategy and keyword mapping, content audits, content hubs, topic clusters and pillar pages that build topical authority, plus the writing itself: SEO blog posts, product descriptions and meta content in the brand's voice. This includes large migrations, such as moving an established WordPress blog into a new hub-and-cluster structure. Local SEO Local search improvements for businesses that depend on walk-in customers and local brand awareness. RECENT PROJECTS - Migrating an established WordPress blog into content hubs and topic clusters: an ongoing hourly engagement since April 2026, now past 580 hours. - A Shopify SEO blueprint followed by full implementation across the store for an ecommerce brand. - Shopify technical SEO and Google Merchant Center free listings for an online store, as an ongoing hourly engagement. - Shopify SEO and AI search (GEO) optimisation for a women's footwear brand. - SEO and content audit for a consumer brand. - Competitor ranking forensics to explain why a rival site was outranking the client. - An SEO and AEO content strategy, and GPT-optimised blog content in the dentistry niche. PLATFORMS AND TOOLS Shopify, WordPress and Squarespace. Ahrefs, SEMrush, Screaming Frog and SurferSEO for research and audits. Google Search Console and Google Analytics 4 for measurement. Google Merchant Center for product listings. INDUSTRIES Recent work covers women's footwear, pet products (D2C), dentistry, construction, B2B trade shows and events, local service businesses and consumer brands. Earlier Shopify work includes vape, CBD, fashion and arts and crafts stores. HOW I WORK 1. Audit: understand the business, the customers and the competitors, then review the site. 2. Plan: a prioritised list of fixes and content, ordered by expected impact. 3. Implement: I make the changes on the site myself. 4. Measure: progress tracked in Search Console and GA4, with the plan adjusted to what the data shows. I have worked in SEO since 2015. I am happy to work hourly or on fixed-scope projects, and on one-off audits as well as longer engagements. If your store is not getting the search traffic it should, send me the URL and what you want to improve, and I will tell you where I would start.