Shruti P.

UI/UX Designer | SaaS | Product Design Systems

My expertise includes wireframing, prototyping, interaction design, usability testing, and design systems, ensuring seamless digital experiences that align with both user needs and business goals. From improving confusing onboarding flows to redesigning dashboards and checkout experiences, my work helps clients increase user retention, reduce drop-offs, and enhance overall product usability, without adding unnecessary complexity. I work with startups, eCommerce brands, and enterprises to turn ideas into polished, user-centric products that drive engagement and growth. 💡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐂𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐔𝐈/𝐔𝐗 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 ✦ Designing responsive UI/UX for SaaS platforms, web applications, mobile-first products, and data-driven dashboards ✦ Creating scalable interfaces for analytics-heavy products with clear visual hierarchy and actionable insights ✦ Building user journeys focused on activation, engagement, and conversion optimization 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐨𝐨𝐥𝐬 & 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 ✦ Figma (Auto Layout, Variants, Prototyping, Tokens, Dev Mode) ✦ Adobe XD, Sketch, InVision, ProtoPie, Axure RP, and Zeplin ✦ Motion & Micro-interactions: Adobe After Effects, Lottie, Principle ✦ Dev Collaboration: Figma-to-Code plugins, component specs, WCAG accessibility support ✦ Frontend Familiarity: Tailwind CSS, React-based design handoff, Design Tokens 𝐏𝐫𝐨𝐜𝐞𝐬𝐬-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 ✦ Research & Discovery Conduct user interviews, competitor analysis, heuristic evaluations, and A/B test reviews Define user personas, pain points, and product-market alignment through structured workflows ✦ Wireframing & Prototyping Build low- to high-fidelity wireframes, interactive prototypes, and customer journey flows Deliver live Figma links, dev-ready design specs, and tokenized design systems ✦ Cross-Functional Collaboration Align with PMs, developers, and marketers using Agile and Lean UX practices Participate in sprint planning, feedback cycles, and iterative handoffs with design QA 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐔𝐈/𝐔𝐗 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐛𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 ➜ SaaS Platforms: Multi-user interfaces, permission flows, feature onboarding, and analytics ➜ E-commerce: Mobile-first product browsing, conversion-driven cart UX, trust indicators ➜ Healthcare: HIPAA-compliant interfaces, patient portals, secure login and consent UX ➜ EdTech: LMS dashboards, course tracking UI, quiz engines, certification flows ➜ Fintech: KYC flows, transaction dashboards, investment dashboards, secure UIs ➜ Real Estate: Property search flows, map integrations, agent onboarding interfaces ➜ B2B Marketplaces: Vendor dashboards, payment flows, dispute resolution UX ➜ AI & Data Tools: Prompt interfaces, output customization, real-time visual feedback 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 ➜ Increased SaaS platform user retention by 28% through onboarding flow rework ➜ Reduced cart abandonment by 35% via mobile-first checkout redesign ➜ Improved EdTech task efficiency by 40% through restructured UI hierarchies ➜ Enhanced HIPAA compliance for a medtech product while improving form usability by 22% 𝐏𝐨𝐬𝐭-𝐋𝐚𝐮𝐧𝐜𝐡 𝐃𝐞𝐬𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 ➜ Ongoing UI iterations based on user heatmaps, session recordings, and feedback ➜ Responsive updates across screen sizes and locales ➜ Design system maintenance, versioning, and documentation for dev teams 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞? ✅ Proven success designing UI/UX for 150+ digital products across 20+ industries ✅ Deep integration with engineering teams for code-aligned handoffs ✅ Expertise in component-based design systems that scale ✅ Agile-friendly, milestone-driven communication and delivery ✅ Passion for solving user problems through empathy and interface logic 𝐋𝐞𝐭'𝐬 𝐃𝐞𝐬𝐢𝐠𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐓𝐡𝐚𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦 Whether you're building a data-intensive SaaS platform, a mobile-first eCommerce app, or a healthcare portal that balances security with usability, I deliver user-first, developer-ready, visually polished design systems built for scale. Send a message to collaborate on your next UI/UX transformation.