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Noubar O.
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Noubar O.

Senior SEO Specialist | Growth, Technical SEO, AEO, GEO & Arabic SEO

✅ Strategy-Led SEO | ✅ AI Search (AEO) Focused | ✅ Multi-Niche Experience ⭐⭐⭐⭐⭐ “Strong SEO thinking with clear execution, and real results. Highly recommended.” Most SEO today is outdated. It focuses only on Google, while visibility is now shared across search, AI platforms, and answer engines like ChatGPT and Perplexity. That’s where I come in. You’re not hiring someone to run audits and send reports. You’re working with someone with 10+ years of hands-on SEO experience who understands how search works today and builds strategies that show up across both Google and AI. No middle layers. No slow agency processes. Just direct work that moves things forward. I start by understanding your business, your niche, and where the real opportunity is. Then I build a clear plan - from technical fixes to content structure to AI visibility, contributing to growth, not vanity metrics. I’ve worked across fintech, trading, real estate, SaaS, ecommerce, and local businesses, where competition is high and generic SEO falls apart. Everything is tailored. Nothing is copied. WHAT I DO 📌 SEO (Strategy + Execution) ✔ Full SEO audits (technical, content, structure) ✔ On-page SEO that improves rankings ✔ Keyword research + gap analysis ✔ Content strategy (topical clusters, internal linking) ✔ Site structure and crawl optimization ✔ Multi-language SEO (hreflang, international targeting) ✔ SEO recovery (traffic drops, core updates) 📌 AI SEARCH / AEO (ChatGPT, Perplexity, AI Overviews) ✔ AI visibility audits ✔ Content structured for AI retrieval ✔ Entity and topical authority building ✔ llms.txt guidance + AI crawl setup ✔ Brand positioning for AI-generated answers 📌 TECHNICAL SEO ✔ Indexation and crawl fixes ✔ Schema (WebPage, Organization, Product, etc.) ✔ Site speed and performance insights ✔ Sitemap and robots optimization 📌 NICHE EXPERIENCE ✔ Fintech / Forex / Prop firms ✔ Real estate ✔ Ecommerce & SaaS ✔ Local businesses ✔ Arabic SEO (keyword research, localization, intent, content) ✔ Middle East Market MENA HOW I WORK ❌ No templates ❌ No automated reports ❌ No generic strategies ✔Clear priorities ✔Direct communication ✔Work that impacts rankings and revenue If you’re looking for someone to just “do SEO tasks,” I’m probably not the right fit. If you want a clear strategy, proper execution, and SEO that brings in more leads and makes you more money, let’s talk.

🇦🇲Yerevan, Armenia$30/hr100% JSS4.98 (10)Since Mar 2020

Earnings and projects

MRR
$396

Last 6 months ÷ 6

World#87,312 / 412k
🇦🇲Country#346 / 1,832
Revenue, last 30 days
$0

Last 6 months: $2.4k

Total earnings
$48k

Billed in all: $50k

World#78,772 / 412k
🇦🇲Country#573 / 1,832
Per project
$3.4k

$1.2k in the last 6 months

World#49,549 / 412k
🇦🇲Country#409 / 1,832
Projects, last 6 months
2
100% fixed0% hourly
World#88,921 / 412k
🇦🇲Country#353 / 1,832
Projects in all
14

Across 15 contracts

47% fixed53% hourly
World#168,285 / 412k
🇦🇲Country#879 / 1,832

Earnings, last 30 days

$49.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$49.0k$49.5k$50.0k$50.5kOct 8Oct 23Nov 7

Skill rankings: Top 22% in Search Engine Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Google Trends31 freelancers · 🇦🇲 #1Top 32%
  2. #105Screaming Frog SEO Spider452 freelancers · 🇦🇲 #1Top 23%
  3. #178SEO-Based Website812 freelancers · 🇦🇲 #1Top 22%
  4. #330Competitive Analysis1,472 freelancers · 🇦🇲 #5Top 22%
  5. #558Google Search Console1,908 freelancers · 🇦🇲 #3Top 29%
  6. #574SEO Performance2,098 freelancers · 🇦🇲 #3Top 27%
  7. #733Organic Traffic Growth2,503 freelancers · 🇦🇲 #4Top 29%
  8. #1,317Off-Page SEO5,031 freelancers · 🇦🇲 #6Top 26%