Iyanuoluwa K.

If you're selling a complex B2B product, there's a good chance your biggest growth problem is that you have little to zero conversations with the right accounts, meaning that your marketing isn't consistently attracting or engaging qualified prospects. I help B2B companies strategize and execute marketing that identifies their best-fit accounts, engages buying committees with the right message, and equips sales with the insights they need to win more deals. My POV on marketing is that it should be revenue-focused and intentionally centered on the prospects most likely to become customers. That is what guides my process (described below). I start by understanding your business objectives and identifying the companies most likely to find your products indispensable and valuable. Rather than marketing to everyone in your total addressable market, I tailor your resources to focus on the accounts with the highest revenue potential at each given time. Then I create messaging that resonates with each decision-maker in your buying committee by addressing what is most pertinent to each person. The messaging and marketing assets are deployed through coordinated multichannel campaigns which, depending on your business, may include: SEO and category content, LinkedIn Ads, Google Ads, Email marketing, Personalized outreach, Webinars and events, Account-based campaigns. Your sales team is empowered with relevant insights from every campaign so they know whom to contact, when, and why. I report to you with a weekly scorecard that shows you the number of your target accounts being engaged and how marketing is influencing pipeline and revenue. Here is what I can help you with: - B2B marketing (Account-Based Marketing) - Ideal Customer Profile (ICP) & Target account list creation - Positioning and messaging - Email marketing and nurture sequences - Sales enablement content creation Some of the companies I’ve worked with include: - Remitjunction: built and executed the GTM plan, increasing monthly demo bookings by 233% within the first 6 months. -Nigeria Fintech Week: created and executed the marketing strategy positioning the NFW as the premier fintech gathering, increasing strategic partnerships by 32%. - GoSolo: created sales enablement webpages increasing pipeline velocity and shortening sales cycles. - Songhai Exchange: increased demo bookings by 43% with category-centric messaging (payment switching) and personalized virtual experiences. Industries: AI SaaS • Payments • Fintech • B2B SaaS Tech stack: HubSpot • ZenABM • Ocean dot io • Apollo • LinkedIn Ads • GA4 • Dreamdata • Ahrefs • Zapier • LeadFeeder • Claude If you're selling a complex B2B product where multiple stakeholders influence the buying decision, I'd be happy to help you build a marketing system that creates pipeline and revenue.