O. Samuel A.

I redesigned Yellow Card's onboarding from 24 steps to 13, cutting drop-off from 60% to 15% and helping the company reach 1M active users and close a $40M Series B. Senior Product Designer (UI/UX) with 7+ years designing fintech, identity and SaaS products across mobile and web. Endorsed by Tech Nation as a UK Global Talent for my impact in digital technology, and trained in Design Thinking & Innovation at the Royal College of Art. Top Rated Plus with a 100% Job Success Score. I treat every contract, whether it's a two-day gig or a year-long engagement, with the same rigor I'd bring to a full-time role. Recent work: Yellow Card (fintech, live in 16+ countries): Led the onboarding redesign above, working within a larger cross-functional product team. Smile ID (identity verification, B2B, 10+ countries): As sole product designer, rebuilt the design system and every screen of the mobile/web SDK, contributing to a 40% increase in new business within 12 months. Designing with AI: I've built AI into my workflow to compress timelines without cutting corners. I use it to synthesize research findings, rapidly generate and stress-test concept directions, draft UX copy, and speed up handoff documentation. The strategic work stays fully human-led; AI just removes the slow, repetitive parts, so you get tested, high-fidelity work in days, not weeks. What sets me apart: I've worked as the only designer in the room (Smile ID) and as part of larger cross-functional teams (Yellow Card). I know how to move fast without a safety net, and how to align stakeholders when I'm not the only voice in the room. Working with me: - UK-based (GMT/BST), available 30+ hrs/week, open to contract-to-hire - Fast, direct communication. I reply quickly and flag problems early, not after you've noticed them - Research and problem definition before wireframes; design systems built for handoff, not just for show - Direct collaboration with engineering. I design what can actually ship I work best with founders and product teams who need senior-level strategic thinking and fast, AI-augmented execution without heavy oversight. Tools: Figma, Adobe XD, Photoshop, Illustrator, After Effects, InDesign, plus ChatGPT/Claude for research synthesis and content, and AI-assisted prototyping where it speeds up delivery. Have a specific problem in mind? Send me the details and I'll tell you honestly whether I'm the right fit. No generic pitch, just a quick, direct assessment of your project.