Gabor B.

- Expert-Vetted, top 1% on Upwork - 100% Job Success - 700+ hours naming brands, products, and companies - Former Global Brand Manager for DC Universe, with experience on Star Wars, Google, and other brands I research and test names before I recommend them. Most clients message me at one of three points. They’re preparing to launch and have spent weeks brainstorming, only to find that other businesses already use their favorite names, hold the trademarks, or own the .coms. Others are expanding, and the name that suited their first product or market won’t work for the next product line or country. Sometimes a trademark objection prompts the search. Then there are teams with a shortlist who can’t agree and want to feel sure of their choice before they put the name on everything. Your name often gives customers their first impression of your business, and changing it later rarely goes unnoticed. The name also affects how people see what you're selling. Renaming the Patagonian toothfish “Chilean sea bass” helped turn an unwanted fish into a premium menu item worldwide, generating millions in sales without changing the fish. I’m Gábor, a brand naming strategist. I name and position brands, companies and products for founders and teams who treat the name as a business asset. I’ve created names including Whip Wipes, The Mindful Flamingo, Peaclock, Easybits, and The Wheelie Cool Brand. My clients work in health and wellness, tech, consumer goods, hospitality, gaming, and the medical sector. THE 5 TESTS EVERY NAME MUST PASS - People should remember the name after seeing or hearing it. - It needs to fit your brand’s values, personality, and industry. - I look for names that distinguish you from competitors, avoiding generic terms and overused buzzwords. - The name should still fit as your brand grows. - You need a name you can own, so I check trademarks, domain availability, and whether other businesses in your industry already use it widely. HOW IT WORKS 1. We’ll start with onboarding so I can get to know your brand and what you need from its name. 2. I’ll research your competitors, target audience, and industry trends. 3. Then I’ll brainstorm different types of names, experimenting with word combinations, prefixes, suffixes, translations, and alliteration. I also draw on techniques I’ve developed through my naming work. 4. We’ll narrow the list by checking each name for memorability, relevance, uniqueness, scalability, and protectability. 5. We’ll test the names with your target audience to see how people respond and whether the names fit what they expect from your brand. 6. I’ll deliver a shortlist with the reasoning behind each name and a clear recommendation, so you won’t have to sort through 200 names yourself. You can ask AI for 100 names and get them in ten seconds. If roughly 98 are already in use, carry legal risks or don't fit your strategy, you still need someone to work out which two you could use. That's where my judgment comes in. MY BACKGROUND Before Upwork, I was Global Brand Manager for the DC Universe toy portfolio (Batman, Wonder Woman, The Flash), working directly with Warner Bros. on licensing and franchise strategy. I was Associate Brand Manager on Star Wars at Hasbro, led agency work for Mastercard and PLAY Airlines, and worked in brand and demand generation at Vodafone and P&G. Much of my work starts before we get to the name, with positioning, brand architecture, messaging and go-to-market strategy. I work out what the name needs to do for the business before I start developing ideas. If your name works but people aren't responding to the story around it, positioning is usually the problem worth addressing first. We’ll check whether a name makes people interested in your business or puts them off before you commit to it. HOW WE WORK TOGETHER - Naming projects have a defined scope and a fixed price. See my project catalog or message me to discuss yours. My hourly rate applies to consulting and advisory work. - I work with clients who want to choose one name they can still own in ten years. I don’t take on requests for 100 random names by tomorrow. - I use the process I’ve relied on for previous naming projects, with a set number of revision rounds to help us get the name right. If you’d like help finding a name that gets people’s attention, message me with your industry, audience, and what the name needs to achieve. I typically reply within a few hours. We can start with a strategy consultation and credit the session fee toward your project. My specialties include brand naming, business names, company naming, product naming, app names, brand positioning, brand strategy, taglines & slogans, naming strategy, unique brand name ideas, trademark search, domain name research, brand name validation, messaging architecture, go-to-market strategy, and competitive analysis.