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Landon D.

Landon D.

B2B Cold Outbound Expert | Cold Email, Positioning, Pipeline

Most cold email campaigns don’t generate meetings because they have poor copy, positioning, or targeting. I help B2B companies build outbound systems that consistently generate qualified conversations instead of relying on guesswork. My work combines strategy, positioning, campaign management, and copywriting to improve reply quality and booked meetings, not just open rates. Over the past four years I’ve worked across both agency and SaaS environments: • Built and managed outbound campaigns across multiple industries • Helped scale a B2B/B2G SaaS startup from early customers to more than $1M ARR (and averaged a 25% booked demo rate) • Managed sales, client success, implementations, and go-to-market strategy • Written and optimized hundreds of cold email campaigns I can help with: * Cold email strategy * Offer development * Positioning * ICP refinement * Email copywriting * Smartlead / Instantly / Apollo * Deliverability * Campaign optimization * Reply management * Outbound audits If you’re looking for someone who only writes emails, I’m probably not the best fit. If you’re looking for someone who understands the entire outbound system and can help improve pipeline generation, I’d be happy to talk.

🇨🇦Cambridge, Canada$25/hr100% JSS4.32 (3)Since Mar 2020

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 5.2 months active (since Jun 2026)

World#45,366 / 412k
🇨🇦Country#754 / 7,134
Revenue, last 30 days
$1.4k

Last 6 months: $5.6k

World#31,368 / 412k
🇨🇦Country#542 / 7,134
Total earnings
$5.7k

Billed in all: $6.2k

World#244,121 / 412k
🇨🇦Country#4,288 / 7,134
Per project
$809

$799 in the last 6 months

World#140,695 / 412k
🇨🇦Country#2,594 / 7,134
Projects, last 6 months
7
14% fixed86% hourly
World#28,827 / 412k
🇨🇦Country#453 / 7,134
Projects in all
7
14% fixed86% hourly
World#236,190 / 412k
🇨🇦Country#4,125 / 7,134

Earnings, last 30 days

$6.2k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4k$5k$6k$7kOct 9Oct 24Nov 8

Skill rankings: Top 7% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #41Campaign Copywriting507 freelancers · 🇨🇦 #1Top 8%
  2. #60Outreach Email Copywriting593 freelancers · 🇨🇦 #4Top 10%
  3. #149Sales Copywriting1,985 freelancers · 🇨🇦 #5Top 8%
  4. #232Outreach Strategy1,628 freelancers · 🇨🇦 #6Top 14%
  5. #236Email Outreach2,050 freelancers · 🇨🇦 #4Top 12%
  6. #237Email Campaign1,929 freelancers · 🇨🇦 #8Top 12%
  7. #301Email Deliverability1,880 freelancers · 🇨🇦 #7Top 16%
  8. #343Email Campaign Setup2,501 freelancers · 🇨🇦 #5Top 14%