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Shaheer A.
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Shaheer A.

Brand & Packaging Designer | Visual Identity, FMCG Labels & Prepress

Strategic Brand & Packaging Designer | Visual Identity, Logo Systems, Brand Strategy & Brand Guidelines | FMCG Packaging | Product Labels & Boxes | Print-Ready Prepress & Technical Dielines I help founders build high-authority brands through a combination of strategic visual identity and high-conversion packaging. With 4+ years of experience, I develop scalable brand architectures and retail-ready packaging systems that increase perceived value and drive shelf velocity. If you are searching for: • Logo design & comprehensive visual identity • Strategic brand guidelines & positioning • High-impact product labels & pouch design •Custom box architecture & technical dielines • Retail-ready & e-commerce packaging systems • 3D product mockups & Amazon-ready visuals • FMCG, beauty, food, tech & luxury branding — This profile is built for your business. 🔥 Strategic Branding & Visual Identity Effective branding begins with a clear brand strategy. I define your positioning, voice, and visual structure to create an identity system that aligns with your specific business goals. • Distinctive logo systems and visual language • Scalable brand guidelines for long-term consistency • Strategic foundation for market-leading growth • Actionable brand messaging and tonal direction 🔥 Premium Packaging & Shelf Presence In a competitive market, packaging is your most important silent salesman. I design with consumer psychology in mind, ensuring a clear visual hierarchy that builds immediate trust and "shelf interruption." • Technical dieline engineering for accurate box structure • Strategic information hierarchy for instant clarity • Market-driven layouts for FMCG and retail sectors • 3D renderings for pre-visualization and marketing 🔥 Technical Prepress & Production Excellence A design is only successful if it prints perfectly. I provide production-accurate artwork that meets strict supplier specifications across multiple printing methods: • Print processes: Flexographic, offset, gravure, and digital. • Specialty finishes: Spot UV, foil stamping, embossing, and varnish layers. • Technical standards: Expert knowledge of trapping, bleed control, and overprint settings. 🔥 Brand Evolution & Digital Asset Systems A brand needs to live and breathe across every touchpoint. I develop the supporting assets and digital frameworks required to keep your brand modern and competitive. • Comprehensive brand guidelines: Rules for logo usage and color systems. • Marketing & print collateral: Professional brochures, catalogs, and sales flyers. • Corporate stationery: Business cards and brand assets that create a lasting impression. • Digital-first graphics: Conversion-focused content for social media and paid campaigns. 🔥 Product Launch & Rebranding Support I support your brand’s journey from the warehouse to the shelf by creating the high-impact assets needed for a successful rollout: • Retail & investor pitch decks to secure shelf space or funding. • Wholesale catalogs & line sheets for professional presentation. • Visual identity audits for brands looking to modernize and scale. 📈 Results From Past Projects I measure success through market performance and manufacturing precision. • 18–34% increase in shelf velocity through optimized visual hierarchy. • Zero-error production runs with manufacturer-ready technical dielines. • Enhanced market command by transitioning brands from "DIY" to premium positioning. • 19%+ lift in social sharing through intentional unboxing experiences. 🛠️ Tools & Technical Expertise • Adobe Illustrator: Used for logo design, technical packaging dielines, and vector art. • Adobe Photoshop: My main tool for high-quality packaging designs and realistic 3D mockups. • Adobe InDesign: Expert-level layouts for catalogs, wholesale line sheets, and brand books. • Figma: My go-to for branding, digital designs, and collaborating with founders. • Technical Accuracy: Expert color management (CMYK/Pantone) and print-ready PDF export. ⭐ Why work with me? I treat every project as a strategic partnership focused on your business growth. ✔ 4+ Years of proven experience as a Lead Graphic Designer ✔ Expert in packaging dielines and print production, including offset, flexo, and digital ✔ Focus on perceived value and sales-driven consumer psychology ✔ Hands-on expertise with premium finishes like foil, embossing, and spot UV ✔ Reliable and proactive creative partner focused on your specific brand goals Click "Invite to Job" or "Message" to get started. Tags: packaging design, custom box design, label design, print design, brand identity, logo design, visual storytelling, product branding, brand design, box mockup, pouch design, insert design, brochure design, retail packaging, minimal design, typography design, dieline packaging, social media graphics, creative packaging, luxury brand design, food packaging, cosmetics packaging, e-commerce packaging, rebranding, brand guidelines, freelance designer, print materials

🇵🇰Karachi Central, Pakistan$25/hr100% JSS4.98 (19)Since Mar 2020
GlobeUpwork
MRR
$17
🌍#154K/363K
🇵🇰#23.2K/47.0K
Recent Earnings
$100
🌍#154K/363K
🇵🇰#23.2K/47.0K
Total Earnings
$6,508
🌍#216K/363K
🇵🇰#24.1K/47.0K
Avg. Per Project
$250
🌍#224K/363K
🇵🇰#27.4K/47.0K
Recent Projects
3
2f2h
🌍#101K/363K
🇵🇰#16.6K/47.0K
Total Projects
26
22f7h
🌍#101K/363K
🇵🇰#16.6K/47.0K
MRR Performance Over Time
$50k$25k$0
6 mo ago3 mo agoNow
Coming SoonGathering historical data
World Skill Rankings
of 113
#64
Bag PackagingTop 56%
#141Food & Supplements
#192Packaging Dieline
#205Brand Style Guide
#211Food Packaging
#212Product Label
#284Print Marketing Materials
#318Label Design
#891Label & Packaging Design
#894Corporate Brand Identity
#1,215Brand Development
#1,405Brand Identity Design
#1,413Brand Identity & Guidelines
#1,685Packaging Design
#2,730Print Design
#3,544Branding
#6,254Logo Design
#9,507Adobe Illustrator
#15,203Graphic Design
#15,207Adobe Photoshop
🇵🇰Pakistan Skill Rankings
of 41
#25
Bag PackagingTop 59%
#32Food & Supplements
#45Brand Style Guide
#53Print Marketing Materials
#53Food Packaging
#59Packaging Dieline
#63Product Label
#99Brand Development
#107Label Design
#120Corporate Brand Identity
#186Label & Packaging Design
#259Brand Identity & Guidelines
#297Brand Identity Design
#316Packaging Design
#414Print Design
#423Branding
#962Logo Design
#1,275Adobe Illustrator
#1,687Adobe Photoshop
#2,035Graphic Design
Shaheer A. — Top 49% in Pakistan | UpworkMRR