Ronnie L.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I'm a Meta ads media buyer with 10 years of experience, and I've profitably managed more than $26.7 million in ad spend, mostly for coaches, info products and businesses that sell through leads and booked calls. I don't just focus on the ad side, I also look at what happens after the click: the funnel structure, the landing pages, the tracking and the follow-up, because that's usually where the money is being lost. Quick case studies: - Online business coach: took the account from around $5,000 a month to around $100K a month in ad spend, profitably, over 5 years, with an average ROAS of 4-5x and $13M+ in sales in that time - Fitness coach: 5 years working together, consistent high five-figure to six-figure months at 6-7x ROAS - Online course: launches were doing $10K to $20K each, and the first new launch did around $80K in two weeks after I rebuilt the funnel structure and ad account - Nutrition and fitness coach: from $5K months to around $20K months in about two months, and she left her 9 to 5 to coach full time What I take care of: - Meta ads (Facebook ads and Instagram ads): strategy, account structure, real creative testing, scaling and reporting - Funnels and landing pages: lead generation, DM and booked-call funnels, webinars, challenges and low-ticket offers, and the conversion rate optimization (CRO) on the pages - Tracking: the Pixel and the Conversions API, set up and tested - Creatives: the ideation, the scripts and the copy, and the ads themselves, static and video - The follow-up: ManyChat, email, GoHighLevel and ClickFunnels, and I can adapt to practically any CRM because the principles are the same How I work: 1. I audit your funnel structure and the data behind it 2. I audit your ad account: the structure, the tracking and the creatives 3. I compile all of it and I tell you my plan to fix it Every single problem in an ad account is a constraint, and every constraint has a way to be solved. It's just me on your account, so you talk to the person who is doing the work, and you get a written report and a weekly call. How I use AI: I use AI every single day, Claude Code, ChatGPT and Higgsfield, to produce creatives faster, static and video, and to accelerate the data analysis side of things. I only use AI creatives when it fits, because not every business needs them. If you knew what you were doing before AI, AI came here to enhance the way that you do things, and I know how to catch when AI makes mistakes, so you get the speed without losing the quality. Who I work best with: - Coaches, consultants and course creators with an offer that already sells - Businesses running Meta ads that were working and stopped, or that bring leads that don't turn into sales - Ecommerce and SaaS companies that want one person to take care of the ads, the funnel and the tracking - Agencies that need a media buyer for their client accounts I'm active and hands-on with Meta ads to this day, most of my clients are in the US, and companies that brought their ads in-house have asked me to train their teams. Send me a message with what you sell and what's going on with your ads, and I'll take a look and tell you my plan.