Arrian A.

Google Analytics 4 (GA4) | Google Tag Manager | Looker Studio | Conversion Tracking | Google Marketing Platform Specialist With over 11 years of hands-on experience in Google Marketing Platform, I help businesses implement accurate tracking, unlock actionable insights, and build reporting systems that drive smarter marketing decisions. I specialize in Google Analytics (UA & GA4), Google Tag Manager, Looker Studio, and conversion tracking across web and marketing platforms. I’ve worked with clients across media, hospitality, F&B, airports, agencies, and ecommerce, supporting organizations in the US, Australia, New Zealand, Singapore, South Africa, and the Philippines. What I can help you with: + Analytics Implementation & Migration + Google Analytics 4 (GA4) setup, configuration, and audits + Universal Analytics (UA) → GA4 migration + Ecommerce tracking (purchase, add-to-cart, funnel tracking) + Cross-domain and cross-platform tracking + Enhanced measurement and custom event design + Google Tag Manager (GTM) + Complete GTM setup and container architecture + Custom event tracking (clicks, forms, scrolls, video, user interactions) + DataLayer design and implementation + Debugging and fixing broken tracking Conversion Tracking & Marketing Pixels + Google and Meta Ads conversion tracking + LinkedIn Insight Tag + TikTok Pixel + Floodlight tags (Campaign Manager 360) + Multi-platform conversion validation Reporting & Dashboards + Looker Studio (formerly Google Data Studio) dashboards + Executive dashboards and automated reporting + Funnel analysis and user journey reporting + KPI tracking dashboards for marketing and product teams + BigQuery integration with GA4 + Analytics Audits & Optimization + Full GA4 and GTM audit + Tracking accuracy validation + Recommendations based on analytics best practices + Funnel drop-off and conversion analysis Advanced Analytics & Integrations + GA4 + BigQuery integration and analysis + Custom dimensions and metrics + Audience creation for remarketing + DataLayer standardization + Integration with Google Ad Manager and marketing platforms Why clients work with me: + 11+ years of real-world implementation experience + Deep expertise in GA4, GTM, and reporting architecture + Strong understanding of marketing, product, and user behavior + Experience working with international clients and enterprise-level setups + Clean, scalable, and future-proof implementations Tools & Platforms: Google Analytics 4 (GA4), Universal Analytics, Google Tag Manager, Looker Studio, BigQuery, Google Ads, Campaign Manager 360, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, Google Ad Manager, Floodlight, DataLayer, HTML/CSS/JavaScript basics If you need accurate tracking, reliable reporting, or help making sense of your data, I can help you build a system you can trust.