Vanessa F.
Brand Designer | Social Media & Ads
I help brands become memorable, with a particular pull toward fashion, culture and visual arts, where craft and visual detail shape how a brand is perceived and remembered. If that's the world you're building in, I'd love to hear more. For the past 6+ years, I've worked across branding, editorial design, and art direction, both remote and in-house, with teams including Lit Collective (mostly with Web3 and Solana clients), The Intercept Brasil, By Madre, and You Get an A Plus (both B2B and B2C clients). My background in Fashion Design gives my work a distinct eye for aesthetics, texture, and visual culture, resulting in brand work that feels considered, editorial, and on-brand at every touchpoint 🎓 Bachelor's Degree in Fashion Design from PUCPR. 📐 Additional training in Graphic Design (EBAC), Silk-Screen (Museu da Gravura), and Life Drawing (University of the Arts London). · · · · · · · · · WHAT I CAN DO FOR YOU · · · · · · · · · There's usually one of three places a brand needs help, sometimes all three. Here's how I like to think about it: 🎨 Brand Identity & Visual Systems The visual world your brand lives in. Logo design, visual language, and illustration sets. Brand guidelines, color, and typography systems. Packaging and pattern design, print-ready and built to scale. 📚 Editorial & Print Design The pieces that give a brand depth on the page. Book and editorial design, lookbooks, and print collateral. Pitch deck design and presentation systems. Campaign key visuals and photo/video direction support. 🖼️ Digital & Social Design The pieces that bring the brand into the feed. Social media kits and .content systems. Digital ads and campaign design. UI/UX hand-off support and landing page design for web platforms.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $692
Billed in all: $1,989$2k
$173 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 26% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #13Mixed Media34 freelancers · 🇧🇷 #1Top 38%🇧🇷#1 of 2
- #131Logo Usage Guidelines278 freelancers · 🇧🇷 #1Top 47%🇧🇷#1 of 1
- #243Rebranding520 freelancers · 🇧🇷 #9Top 47%🇧🇷#9 of 19
- #384Design Mockup1,136 freelancers · 🇧🇷 #10Top 34%🇧🇷#10 of 25
- #403Logo1,007 freelancers · 🇧🇷 #6Top 40%🇧🇷#6 of 14
- #586Concept Design1,824 freelancers · 🇧🇷 #18Top 32%🇧🇷#18 of 32
- #658Typography2,054 freelancers · 🇧🇷 #8Top 32%🇧🇷#8 of 19
- #662Corporate Brand Identity2,351 freelancers · 🇧🇷 #8Top 28%🇧🇷#8 of 23