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Vanessa F.
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Vanessa F.

Brand Designer | Social Media & Ads

I help brands become memorable, with a particular pull toward fashion, culture and visual arts, where craft and visual detail shape how a brand is perceived and remembered. If that's the world you're building in, I'd love to hear more. For the past 6+ years, I've worked across branding, editorial design, and art direction, both remote and in-house, with teams including Lit Collective (mostly with Web3 and Solana clients), The Intercept Brasil, By Madre, and You Get an A Plus (both B2B and B2C clients). My background in Fashion Design gives my work a distinct eye for aesthetics, texture, and visual culture, resulting in brand work that feels considered, editorial, and on-brand at every touchpoint 🎓 Bachelor's Degree in Fashion Design from PUCPR. 📐 Additional training in Graphic Design (EBAC), Silk-Screen (Museu da Gravura), and Life Drawing (University of the Arts London). · · · · · · · · · WHAT I CAN DO FOR YOU · · · · · · · · · There's usually one of three places a brand needs help, sometimes all three. Here's how I like to think about it: 🎨 Brand Identity & Visual Systems The visual world your brand lives in. Logo design, visual language, and illustration sets. Brand guidelines, color, and typography systems. Packaging and pattern design, print-ready and built to scale. 📚 Editorial & Print Design The pieces that give a brand depth on the page. Book and editorial design, lookbooks, and print collateral. Pitch deck design and presentation systems. Campaign key visuals and photo/video direction support. 🖼️ Digital & Social Design The pieces that bring the brand into the feed. Social media kits and .content systems. Digital ads and campaign design. UI/UX hand-off support and landing page design for web platforms.

🇧🇷Curitiba, Brazil$25/hr100% JSSSince Mar 2020

Earnings and projects

MRR
$115

Last 6 months ÷ 6

World#131,150 / 412k
🇧🇷Country#1,564 / 4,647
Revenue, last 30 days
$100

Last 6 months: $692

World#91,754 / 412k
🇧🇷Country#1,095 / 4,647
Total earnings
$1.9k

Billed in all: $2k

World#337,997 / 412k
🇧🇷Country#3,786 / 4,647
Per project
$478

$173 in the last 6 months

World#186,908 / 412k
🇧🇷Country#2,037 / 4,647
Projects, last 6 months
4
50% fixed50% hourly
World#51,813 / 412k
🇧🇷Country#490 / 4,647
Projects in all
4
50% fixed50% hourly
World#283,741 / 412k
🇧🇷Country#2,759 / 4,647

Earnings, last 30 days

$2k+$100 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,850$1,900$1,950$2,000Oct 8Oct 23Nov 7

Skill rankings: Top 26% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Mixed Media34 freelancers · 🇧🇷 #1Top 38%
  2. #131Logo Usage Guidelines278 freelancers · 🇧🇷 #1Top 47%
  3. #243Rebranding520 freelancers · 🇧🇷 #9Top 47%
  4. #384Design Mockup1,136 freelancers · 🇧🇷 #10Top 34%
  5. #403Logo1,007 freelancers · 🇧🇷 #6Top 40%
  6. #586Concept Design1,824 freelancers · 🇧🇷 #18Top 32%
  7. #658Typography2,054 freelancers · 🇧🇷 #8Top 32%
  8. #662Corporate Brand Identity2,351 freelancers · 🇧🇷 #8Top 28%