Siim P.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Does this sound familiar, eCommerce brand owner... ✅ Your ads are scroll-stopping and persuasive, while your emails make your customers yawn. ✅ Email drives less than 20% of your revenue, and you know it should be higher. ✅ You want someone to take ownership of email/retention and trust them to deliver. If yes, then you're in the right place. I'm Siim, a retention marketer & head of copy for DTC brands. I help you make more profit from every customer in your database. And I do it without constant promos and discounts. Over the past few years, I’ve: – Generated $10M+ in attributed revenue for DTC brands – Crafted full retention strategies for several 8-figure eCommerce brands – Written direct response copy in markets like F&B, supplements, health & fitness, travel accessories, leather goods, fashion, home goods, info products, and many more. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟔 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐡𝐢𝐫𝐞 𝐦𝐞 𝐨𝐯𝐞𝐫 𝐚𝐧𝐲 𝐞𝐦𝐚𝐢𝐥 𝐚𝐠𝐞𝐧𝐜𝐲 𝐨𝐫 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫: 𝟏. 𝐈 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐨𝐰𝐧𝐞𝐫'𝐬 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 I take full ownership of your entire email/SMS channel and treat your business with the level of care as if it were my own. That means I use discounts strategically, and never rely on cheap gimmicks that hurt the customer experience. 𝟐. 𝐈 𝐫𝐞𝐥𝐲 𝐨𝐧 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐢𝐧𝐟𝐨𝐫𝐦 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Email agencies assign junior account managers to manage your email list. That's how you end up with a strategy built on "best practices" and pretty templates. I use Shopify reports and customer insights to build a strategy that's specific to your brand. 𝟑. 𝐈 𝐰𝐫𝐢𝐭𝐞 𝐨𝐧-𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐩𝐲 I go DEEP into customer, market, and product research. This allows me to write highly converting direct response copy that's unique to your brand. I don't do copy templates or AI-generated content that sounds like any other brand. 𝟒. 𝐈 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 Expect to hear stuff like "Hey, we should double down on this" or "I saw that this isn't working, here's what we should try instead." I always keep you in the loop on the progress. 𝟓. 𝐈 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐟𝐚𝐬𝐭 Every day without a dialed-in email strategy is revenue you're leaving on the table. With me, you'll have your first flows live and relevant A/B tests running within 7-10 days of kick-off. 𝟔. 𝐈 𝐭𝐫𝐚𝐜𝐤 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬-𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 I don't rely on generous attribution settings to prove ROI. I help you improve metrics that are critical to any successful e-commerce business: churn rate, CLV, and 30-day repeat rate. ⭐⭐⭐⭐⭐ "𝑭𝒂𝒏𝒕𝒂𝒔𝒕𝒊𝒄 𝒕𝒐 𝒘𝒐𝒓𝒌 𝒘𝒊𝒕𝒉. 𝘚𝘪𝘪𝘮 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘳𝘦-𝘥𝘰 𝘰𝘶𝘳 𝘒𝘭𝘢𝘷𝘪𝘺𝘰 𝘧𝘭𝘰𝘸𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘨𝘳𝘦𝘢𝘵 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥 𝘵𝘩𝘦 𝘣𝘢𝘤𝘬-𝘢𝘯𝘥-𝘧𝘰𝘳𝘵𝘩 𝘪𝘵𝘦𝘳𝘢𝘵𝘪𝘰𝘯; 𝘩𝘦 𝘦𝘪𝘵𝘩𝘦𝘳 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘰𝘶𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘰𝘳 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥 𝘵𝘩𝘦 𝘭𝘰𝘨𝘪𝘤 𝘣𝘦𝘩𝘪𝘯𝘥 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩." - Ganesh, founder at Just Jits. ⭐⭐⭐⭐⭐ "𝐖𝐞 𝐦𝐚𝐝𝐞 𝐚𝐧 𝐞𝐱𝐭𝐫𝐚 $𝟑𝟖,𝟕𝟖𝟐.𝟏𝟔 𝐟𝐫𝐨𝐦 𝐨𝐧𝐥𝐲 𝟑,𝟖𝟎𝟎 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬. 𝘚𝘪𝘪𝘮 𝘣𝘶𝘪𝘭𝘵 𝘢 𝘵𝘩𝘰𝘳𝘰𝘶𝘨𝘩 𝘦𝘮𝘢𝘪𝘭 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘴𝘺𝘴𝘵𝘦𝘮 𝘧𝘰𝘳 𝘶𝘴 𝘢𝘯𝘥 𝘵𝘰𝘰𝘬 𝘰𝘸𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘰𝘧 𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭 𝘭𝘪𝘴𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘉𝘭𝘢𝘤𝘬 𝘍𝘳𝘪𝘥𝘢𝘺. 𝘏𝘦 𝘬𝘦𝘱𝘵 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘪𝘥𝘦𝘢𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘵𝘩𝘦𝘮. 𝘛𝘩𝘦 𝘙𝘖𝘐 𝘸𝘢𝘴 100% 𝘸𝘰𝘳𝘵𝘩 𝘪𝘵." - Albert, founder at Von Baer. ⭐⭐⭐⭐⭐ "𝐖𝐢𝐭𝐡𝐢𝐧 𝐚 𝐟𝐞𝐰 𝐝𝐚𝐲𝐬, 𝐦𝐲 𝐞𝐦𝐚𝐢𝐥 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐝𝐨𝐮𝐛𝐥𝐞𝐝." - Christina, founder at Maison Marron et amis. ⭐⭐⭐⭐⭐ "𝙄'𝙫𝙚 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙢𝙖𝙣𝙮 𝙘𝙤𝙥𝙮𝙬𝙧𝙞𝙩𝙚𝙧𝙨 𝙖𝙣𝙙 𝙎𝙞𝙞𝙢 𝙞𝙨 𝙝𝙖𝙣𝙙𝙨 𝙙𝙤𝙬𝙣 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩." - Micah Eisen, Insendo. 𝐎𝐧𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐧𝐨𝐰... I only work with businesses I know I can truly help. This is for you if: ✅ Email drives less than 20% of your revenue and you know it should be higher. ✅ You want someone to take ownership of email/retention and trust them to deliver. ✅ You sell genuinely amazing products loved by customers. If that sounds good, send me a message and let's talk! Siim Pettai