Oluwatooni I.

Early-stage teams often know something is wrong with their product before they can name what it is. Users churn, a launch underperforms, or a roadmap keeps getting reprioritized with no clear reasoning behind it. I help figure out what's actually wrong, through discovery, research, and structured prioritization, and turn that into a roadmap or PRD your team can act on. I also write conversion copy when the fix is the message itself, backed by five-plus years doing that work for supplement and health brands. WHAT I DO: I work with early-stage and growth-stage teams on the product decisions that determine whether something ships, converts, or gets used. That means: • Product discovery and problem framing: turning a vague "something isn't working" into a clear problem statement, backed by user interviews and competitive analysis (this is how I approached the HealthHub product case study, using the Mom Test framework to avoid leading users toward a predetermined answer) • Go-to-market strategy and launch planning: I built and ran the GTM strategy for Kounsel, a health-tech counselling platform, contributing to 500+ clients and 40 counsellors onboarded in three months, and 200+ app downloads in the first three weeks • Roadmapping and prioritization: translating research and business goals into PRDs, user stories, and a roadmap a team can actually execute against • Conversion and funnel diagnosis, when the fix is messaging rather than product: I ran WellSpoken's landing-page audit, and this is also where my direct-response copywriting background comes in. Five-plus years writing advertorials, landing pages, and sales pages for supplement and health brands. WHO THIS WORKS FOR You fit if any of these describes your current situation: • You're building or launching something and need structured discovery, not just opinions, before you commit to a roadmap • You need a PRD, user research, or a competitive analysis done properly, and don't have a PM on the team yet to do it • You want someone who can run discovery and also ship the messaging that comes out of it, instead of handing that off between three different freelancers • You're early-stage and need a fractional product person for a defined project, not a full-time hire yet HOW WE'LL WORK: You share the product, the users, and what's unresolved, such as a problem you can't quite define, a roadmap you're not confident in, a launch that needs a plan. I run the research or audit the work calls for, then deliver something actionable: a PRD, a prioritized roadmap, a GTM plan, or copy, with the reasoning behind every call laid out. BACKGROUND Formal product management training through ProductDive's Pivot to Product Management program, with hands-on discovery, GTM, and prioritization work for real clients (Kounsel, WellSpoken) behind it. Five-plus years in direct-response copywriting across health, finance, and construction sits underneath all of it, which is why the research and the execution both hold up. NEXT STEP Send me what you're building and where the product direction is unclear. Let's figure out what needs research, definition, or prioritization first. "Oluwatooni is sharp, fast, and actually helpful. The advertorial copy she wrote is currently some of our best-performing. Plus, her stuff always come ready to test." ⭐⭐⭐⭐⭐ ~ Chris, LioraLife