Anthony J.
Amazon FBA & PPC Expert | 13 Yrs, 55M in Sales | Premium A+ Creative
I manage a small number of Amazon brands at a time and stay hands-on with every one of them. Your work never gets handed off to an inexperienced assistant or run on autopilot through AI. Here is the fastest way to vet me: scroll down and read the reviews. Every one of them, all the way back to 2020 when I started on this platform. Try to find a single client who regretted hiring me... There isn't one, and that is not an accident. Most brands coming to me now are coming off one of two bad experiences. The first is the agency that took the retainer and quietly handed the account to someone with a year or two of experience. The second is newer and it is costing people real money. A "specialist" who runs every listing, every campaign and strategy decision through AI and hope the client can't tell the difference. I have cleaned up several of these accounts this year. One brand ruined its first two product launches. Another came to me from an agency running PPC on AI autopilot. AI in the hands of an amateur is still amateur work. AI in the hands of an actual expert is an unfair advantage. I have 13+ years in this space, and that experience allows me to use AI as a powerful tool and not a crutch. What that experience has produced: → $55M+ in Amazon sales generated for clients → 40% average revenue growth → 30% average ACoS reduction in competitive niches → 20-50% conversion lift from new creative What I own for retainer clients: - PPC and account management: keyword research, bid optimization, negative harvesting, campaign architecture, TACoS and ROAS tracking, structured scaling - Listing and catalog strategy: copy, backend indexing, variations, category and compliance issues - Full launches: product research, listing build, ranking strategy, launch sequencing - Premium creative: custom images, A+ Content, Brand Store, video. Nothing templated, ever - Account health, Brand Registry, and case escalation when Amazon itself is the obstacle - Walmart and Shopify expansion once Amazon is stable Engagement and fit: Monthly retainers run $1,500 to $5,000 depending on catalog size and scope, with performance commission. This pairs with a real ad budget, since strategy with nothing behind it does not move the needle. Fixed-price audits, launches, and creative packages are available case by case. Best fit: established brands and new brand launches with marketing budgets that want a senior operator who owns the account, working directly with them. From a recent client: "Anthony was incredible! His rates are a little high, but you get what you pay for. I couldn't be happier with everything he has worked on." If that is the level you are operating at, send a message and we can book a free 15-minute intro call. * I am an independent specialist and not affiliated with Amazon. I collect only the client data necessary for service delivery and do not share it without consent.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $30k
Billed in all: $686,707$687k
$2.3k in the last 6 months
Across 154 contracts
Earnings, last 30 days
Skill rankings: Top 0.49% in Social Media Marketing Plan
Top 1% in 3 of 20 skills, ranked by MRR among everyone on Upwork with the skill.
- Social Media Audience Research292 freelancers · 🇺🇸 #1Top 1%🇺🇸#1 of 32
- #4Amazon Demand Side Platform55 freelancers · 🇺🇸 #1Top 7%🇺🇸#1 of 6
- #5Social Media Marketing Plan1,014 freelancers · 🇺🇸 #1Top 0.49%🇺🇸#1 of 152
- #12Amazon FBA Product Research649 freelancers · 🇺🇸 #1Top 2%🇺🇸#1 of 29
- #18Amazon Webstore1,020 freelancers · 🇺🇸 #3Top 2%🇺🇸#3 of 102
- #24Amazon Marketing676 freelancers · 🇺🇸 #2Top 4%🇺🇸#2 of 64
- #28Social Media Video3,559 freelancers · 🇺🇸 #9Top 0.79%🇺🇸#9 of 330
- #28Amazon Private Label1,236 freelancers · 🇺🇸 #4Top 2%🇺🇸#4 of 63