Maria A.

I run paid acquisition for subscription apps on Meta, Google and TikTok. 12 years in growth and performance marketing, the last eight hands-on in the ad accounts, at budgets of up to $2M/month. What I can take on: • Account audit: structure, tracking, attribution, where the budget goes and what it returns • Meta, Google and TikTok campaign setup and daily management • Creative testing: briefs from the data, test, selection and rotation of creatives • Tracking setup and checks: Pixel and Conversions API, AppsFlyer, Adjust, GTM • Unit economics and budget forecast: CAC, ROAS and LTV by channel and country Results from previous roles: • Scentbird: CAC down 27% while Meta spend doubled in 5 months, through an audience grid, budget allocation automation and structured creative testing. • Praktika: revenue x5 in under 3 months at ROAS KPIs, the revenue base for a $30M Series A. A creative tracking system I built cut CPA 20%. • Buddy AI: LTV up 32% after a unit economy diagnosis. • Toloka: acquisition budget down 44% with revenue unchanged, from a money-per-hour unit economy model. • A recent position, consumer subscription app: before a planned Meta scale-up to ~$900K/month I audited the account, diagnosed a pixel overfit and proved it on a clean pixel. I recommended stopping the plan, and we stopped it. Master's degree in Applied Mathematics. To start, send me the product, the channels you run and last month's CAC or ROAS. I will tell you what I would check first.