Skip to content
BackNov 7
Fahad I.
Expert-Vetted

Fahad I.

SaaS Growth Marketer | Product-Led Growth (PLG) | Lifecycle Marketing

I help SaaS companies build growth systems that compound over time. If you’re looking for someone who can connect acquisition → activation → retention → expansion into one cohesive growth engine, you’re in the right place. I’m a SaaS Growth Consultant and Product-Led Growth (PLG) strategist with deep hands-on experience across analytics, onboarding, lifecycle marketing, monetization, SEO/AEO, and go-to-market systems. What I Specialize In: 📈 Product-Led Growth (PLG) - Free-to-paid conversion optimization - Onboarding and activation framework design - Pricing and packaging - Expansion & upsell strategy - Self-serve + Sales-assisted hybrid GTM models ⚙️ GTM Engineering - ICP → Positioning → Messaging → Activation loops - CRM + workflow automation (Clay, Apollo, Instantly, HeyReach) - Sales & product alignment frameworks - Monetization modeling & pricing experiments - Product-qualified leads (PQL) frameworks - Integration marketplaces & ecosystem growth loops - Experimentation backlogs tied to revenue impact 📊 Product & Revenue Analytics - Data tracking plans and event schemas - Product analytics tools (Mixpanel, Amplitude, Heap) implementation & audits - GA4 event tracking & funnel analysis - Stripe revenue analysis (MRR, ARR, churn, LTV) - Cohort retention analysis - Lifecycle marketing segmentation 🔍 SEO + AEO for SaaS (Search & AI Visibility) - SEO strategy (high-intent, BOFU, feature-led pages) - AEO (Answer Engine Optimization for ChatGPT, Perplexity, Gemini) - Structured content architecture for LLM discoverability - Feature comparison pages & competitive positioning - Technical SEO strategy aligned with product use cases - Conversion-optimized landing pages 📧 Email Marketing - Lifecycle email strategy (acquisition → activation → retention → expansion) - Automated onboarding sequences (trial, freemium, product education) - Behavioral triggers based on product usage & analytics data - Trial-to-paid conversion sequences - Re-engagement & churn-prevention campaigns - Expansion, upsell & cross-sell email flows Tools & Platforms I Work With: Mixpanel, Amplitude, GA4, HubSpot, Customer io, Intercom, Ahrefs, Semrush, Clay, HeyReach, Instantly, Brevo, Userflow, Userpilot I’m comfortable working across analytics platforms, CRMs, SEO stacks, ad platforms, and product data systems. 💼 Real SaaS Experience - I’ve worked deeply inside SaaS businesses, not just as an external advisor. - Built activation-driven onboarding systems for freemium SaaS - Conducted churn cohort analyses to identify revenue leaks - Structured pricing tiers and expansion pathways - Designed analytics infrastructures aligned with business KPIs - Built SEO engines tied directly to feature pages and integration pages - Developed GTM frameworks for early-stage and growth-stage SaaS - Improved trial-to-paid conversion through behavioral funnel optimization I understand how product, acquisition, revenue, SEO visibility, and lifecycle systems intersect. 🎯 What Clients Hire Me For Clients usually come to me when: 🚨 Conversion is underperforming but they don’t know why 📉 Churn is increasing and retention isn’t clear 📊 Analytics are messy and dashboards don’t answer real questions 🔍 SEO traffic isn’t converting into trials 🤖 They’re invisible in AI search results 🧩 Product and marketing teams aren’t aligned 🚀 They need a real SaaS go-to-market system, not surface-level advice I help clarify where the leak is and what to prioritize next. 🧩 How I Work ✔ Think holistically about SaaS growth ✔ Connect acquisition → activation → revenue → retention ✔ Align SEO + AEO with monetization ✔ Build systems, not just recommendations ✔ Deliver narrative + structure, not just charts ✔ Balance strategy with execution I’m comfortable working with founders, product leaders, marketing teams, and revenue teams. 🔑 Keywords (So You Can Find Me) SaaS Growth, B2B SaaS, Product-Led Growth, PLG, Growth Marketer, Growth Marketing, GTM Strategy, GTM Engineering, SEO, SaaS SEO, Answer Engine Optimization (AEO), AI Search Optimization, Activation Optimization, Product Analytics, Mixpanel Expert, GA4 Implementation, Revenue Optimization, Cohort Analysis, Retention Strategy, B2B SaaS Strategy, SaaS Monetization, Funnel Optimization, Lifecycle Marketing, SaaS Positioning, Pricing Strategy, Experimentation Framework. If you want someone who: • Understands product, data, revenue, SEO, and AI visibility • Can interpret complex SaaS data and turn it into decisions • Thinks in systems, not tactics • Bridges product, growth, and GTM execution • Is comfortable with both strategy and implementation Let’s build your growth engine properly. Send me a message with your current challenge, and we’ll identify the highest-leverage opportunities.

🇵🇰Lahore, Pakistan$75/hr100% JSS4.82 (23)Since Apr 2020

Earnings and projects

MRR
$619

Last 6 months ÷ 6

World#68,971 / 412k
🇵🇰Country#8,411 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $3.7k

Total earnings
$97k

Billed in all: $100k

World#40,512 / 412k
🇵🇰Country#3,136 / 52.9k
Per project
$2.9k

$928 in the last 6 months

World#56,544 / 412k
🇵🇰Country#3,911 / 52.9k
Projects, last 6 months
4
25% fixed75% hourly
World#51,813 / 412k
🇵🇰Country#10,787 / 52.9k
Projects in all
33

Across 36 contracts

14% fixed86% hourly
World#89,874 / 412k
🇵🇰Country#14,603 / 52.9k

Earnings, last 30 days

$100kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$98k$100k$102k$104kOct 8Oct 23Nov 7

Skill rankings: Top 18% in Product Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Customer.io59 freelancers · 🇵🇰 #1Top 32%
  2. #25Mixpanel137 freelancers · 🇵🇰 #3Top 18%
  3. #32Growth Analytics167 freelancers · 🇵🇰 #3Top 19%
  4. #63Product Onboarding227 freelancers · 🇵🇰 #5Top 28%
  5. #68Product Analytics368 freelancers · 🇵🇰 #11Top 18%
  6. #111Marketing Plan559 freelancers · 🇵🇰 #16Top 20%
  7. #116Product Marketing661 freelancers · 🇵🇰 #11Top 18%
  8. #329Growth Strategy1,470 freelancers · 🇵🇰 #36Top 22%