Mnazer H.
Facebook Lead Generation Expert | Local & Home-Service Businesses
I help local and home-service businesses generate qualified, appointment-ready leads using proven, data-driven Meta Ads strategies. Bringing in real prospects who book, not just traffic or low-quality leads. 🔹 What I Do Best • Facebook & Instagram Lead Generation Campaigns • Home-Service Niches: Roofing, HVAC, Cleaning, Solar, Windows, Remodeling, Landscaping, Real Estate • Full-Funnel Meta Ads (TOF / MOF / BOF) • Creative & audience testing to reduce CPL and improve lead intent • Lead form optimization using conditional logic • Conversion tracking (Pixel & Events) • Ongoing optimization & clear weekly reporting 🔹 Experience & Results • 4+ years managing Meta Ads for agencies & local businesses • Managed 25–30 active client ad accounts simultaneously • Roofing: 140+ qualified leads at $8 CPL in 3 weeks • Service businesses: consistent CPL reduction + improved booking rates • Experienced working with agency teams, Slack communication, and client reporting 🔹 Why Clients Work With Me • Lead quality over volume • Clear communication & proactive optimization • Data-driven decisions—no guesswork • Long-term mindset, not short-term hacks If you’re looking for a Meta Ads specialist who understands local lead generation and cares about real results, let’s connect. 📩 Message me to discuss your business goals or request a quick audit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $15
Billed in all: $8,081$8.1k
$7 in the last 6 months
Across 44 contracts
Earnings, last 30 days
Skill rankings: Top 45% in Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #118Facebook Business Page199 freelancers · 🇵🇰 #25Top 59%🇵🇰#25 of 40
- #681Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #177Top 59%🇵🇰#177 of 290
- #682Meta Pixel1,020 freelancers · 🇵🇰 #155Top 67%🇵🇰#155 of 234
- #752Media Buying1,414 freelancers · 🇵🇰 #155Top 53%🇵🇰#155 of 240
- #803A/B Testing1,603 freelancers · 🇵🇰 #143Top 50%🇵🇰#143 of 233
- #1,018Instagram Ad Campaign1,727 freelancers · 🇵🇰 #255Top 59%🇵🇰#255 of 405
- #1,112Facebook Marketing1,913 freelancers · 🇵🇰 #257Top 58%🇵🇰#257 of 437
- #1,430Facebook Ad Campaign2,495 freelancers · 🇵🇰 #344Top 57%🇵🇰#344 of 587