Rahul C.
Official Amazon Ads Partner | 24.4M+ Client Profit 2025 | 12+ Yrs Exp
The brands that reach out to me have usually tried the obvious stuff already. Ad spend keeps going up, sales aren't keeping up, ACOS and TACOS are getting worse, and there's money getting wasted in parts of the account nobody's looked at in months. The team running it has checked out. Weekly calls are just status updates now, and nobody's actually thinking about the business. Recent client work: Apparel brand (3,000+ SKUs). TACOS 17% to 13%, ACOS 34% to 24%, sales up 12%. Restructured campaigns by SKU groups. Phrase and broad modifiers for discovery at reasonable CPCs, exact only on proven converters. Dayparting set per product group by day of the week. 1-gram and 2-gram analysis to pull the high-intent traffic out of search term reports. B2B Office Products. 72% YoY sales lift on $125K+/month spend. Restructured budget allocation across campaigns, added dayparting, tightened the optimization cadence, and ran A/B tests on product variations to push spend toward the winners. Supplements brand. TACOS down 5 points in 2 months on $95K+/month spend. Shifted budget from broad to phrase and exact match, ran aggressive search term and n-gram analysis to cut waste, and layered in dayparting. Sporting Goods brand. 45% YoY growth at a steady 15% TACOS, 14 months running. Tight campaign structure and a strict optimization cadence, with the PPC-to-organic balance managed so paid isn't cannibalizing organic rank. What I run accounts on: Every account I take on runs on AdMax OS. It's a system I've built over years of managing Amazon ad spend at scale. It handles campaign architecture, search term intelligence, bid and budget precision, dayparting, and ASIN coverage. The boring, daily work that decides whether an account grows profitably or just spends more. For qualifying brands, it plugs into Amazon Marketing Cloud for path-to-purchase and new-to-brand data. So far AdMax OS has managed $40M+ in ad spend across the US and Europe, with 95%+ client retention and an average client relationship of 3+ years. What I work on: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV Ads, and AMC. Full-funnel, not just bottom-of-funnel bid work. This is all I do. I take on a handful of new accounts each quarter because the way I work inside accounts doesn't scale past a certain number. If we're a fit, the first conversation is a no-obligation account audit. You'll leave with a clear picture of what's working, what's leaking spend, and what the next 90 days should look like, whether or not we end up working together. Core Services. Amazon PPC expert, Amazon Ads expert, Amazon advertising consultant, Amazon PPC manager, Amazon PPC audit, Amazon ad account audit, ACOS optimization, TACOS reduction, ROAS improvement, Amazon B2B Ads, Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon DSP, Amazon Marketing Cloud, AMC analytics, search term report analysis, n-gram analysis, negative keyword strategy, bid optimization, budget allocation, dayparting, campaign restructure, product launch strategy, keyword ranking, branded search defense, competitor ASIN targeting, catalog scaling, Amazon Seller Central, Amazon Vendor Central, Amazon FBA, private label, listing optimization, A+ content, Amazon SEO, conversion rate optimization, full funnel Amazon strategy, Helium10, Jungle Scout, Pacvue, Perpetua, Adtomic, Sellerboard, DataDive, Scale Insights, M19, apparel, supplements, B2B office products, sporting goods, electronics, industrial, pet, beauty, home and kitchen, US EU UK CA marketplaces
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5k
Billed in all: $63,194$63k
$840 in the last 6 months
Across 54 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Search Engine Optimization
Ranked by MRR among everyone on Upwork with the skill.
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