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Marcus T.
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Marcus T.

Direct Response Copywriter | Scroll-Stopping Copy for DTC & B2C Brands

Let's be frank: most copywriters on this platform couldn't sell a bag of sand to a sheikh. Not because they're bad. They just haven't clocked who they're actually up against. In 2026, your copy isn't competing with other brands anymore... It's competing with TikTok. Reels. A bottomless pit of quick-hit entertainment engineered by the smartest people alive to be more interesting than you. Your buyer's thumb has been trained like a drunk slot-machine addict in Vegas. Swipe, hit, swipe, hit, repeat. They'll discard a boring sentence in less time than it takes to blink - and they don't feel bad about it, because there's an AI dancing dog in pyjamas waiting for them next. That's the arena now. Your ads. Your emails. Your sales pages - all of it shoved into the same two inches of glass, fighting a literal dopamine casino for 0.2 seconds of human attention. Most copywriters try to out-entertain that feed. You can't. Nobody can. The only way out? Crafting a sales message so scarily accurate to their most burning problems, it’s impossible to ignore. This is what I specialise in. And I’ve made $10M+ in attributed revenue doing it. ✔️ I mine the deep nooks and crannies your buyers vent in - reviews, comments, forums, the threads they think no one else is reading. ✔️ I dig out the 2am confessions they'd never even reveal to their friends, and aim them straight back. ✔️ I find the angle already buried in feedback your team's too slammed to read, and build the whole hook around it. ✔️ And I hunt down the hidden angles already printing money in your market - then build yours off what's proven to stop thumbs, not what sounds clever. Your customers wrote your best copy years ago. I just go in and extract it. Here’s what I help with specifically: ✔️ Cold traffic funnels - ads, advertorials, sales pages ✔️ Email retention - flow buildouts, email opt-in forms, and ongoing campaigns ✔️ Landing page & Website copy ✔️ VSL copy ✔️ Full-stack creative strategy I mostly work with D2C & B2C brands (but my methods also work well for B2B). How do we start? It isn’t a 45-minute "discovery call" at 5:45pm on a Friday. Send me a page, an email, an ad, anything. I'll tear it apart for free and show you exactly what’s leaking. Worst case, you get a brutal second opinion that costs you nothing. If your copy's already beating TikTok for attention, godspeed. If not, send me a message and let’s chat. Marcus

🇬🇧Burnley, United Kingdom$80/hr100% JSS4.98 (41)Since Apr 2020

Earnings and projects

MRR
$391

Last 6 months ÷ 6

World#87,803 / 412k
🇬🇧Country#1,710 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $2.3k

Total earnings
$98k

Billed in all: $98k

World#40,112 / 412k
🇬🇧Country#915 / 10.7k
Per project
$1.1k

$335 in the last 6 months

World#119,983 / 412k
🇬🇧Country#2,789 / 10.7k
Projects, last 6 months
7
100% fixed0% hourly
World#28,826 / 412k
🇬🇧Country#658 / 10.7k
Projects in all
93

Across 99 contracts

90% fixed10% hourly
World#30,518 / 412k
🇬🇧Country#743 / 10.7k

Earnings, last 30 days

$98.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$97k$98k$99k$100kOct 8Oct 23Nov 7

Skill rankings: Top 15% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #14Re-Engagement Email47 freelancers · 🇬🇧 #1Top 30%
  2. #34Welcome Email124 freelancers · 🇬🇧 #4Top 27%
  3. #95Campaign Copywriting507 freelancers · 🇬🇧 #15Top 19%
  4. #169Direct Response Copywriting741 freelancers · 🇬🇧 #18Top 23%
  5. #216Sales Funnel Copywriting1,313 freelancers · 🇬🇧 #19Top 16%
  6. #302Sales Copywriting1,985 freelancers · 🇬🇧 #22Top 15%
  7. #533Email Campaign1,929 freelancers · 🇬🇧 #21Top 28%
  8. #542Email Marketing Strategy2,223 freelancers · 🇬🇧 #38Top 24%